Do you know what influencer marketing is? Do you want to learn how influencer partnerships can benefit your food and drink brand? If your answer to these questions is yes, then come along to The Broadland Food Innovation Centre on the 13th of June for our exciting influencer workshop. We’ll be sharing our know-how to help you tap into this modern-day marketing tool that can get your business seen by the right people.
Influencers have a lot of influence! But who are they and how can they help brands to grow? Influencers are people who, because of their authority, knowledge, or relationship with their audience, have the power to affect the purchasing choices of others.
Influencers are often celebrities but are also “ordinary” people with a high number of followers on social media. They have a captivated audience who are strongly influenced by the things they talk about and the products and services they use.
A high-profile example is Mrs. Hinch partnering with cleaning and laundry brands such as Lenor and Febreze. Her name on the bottle helps to sell more products and raise the brand’s awareness because of her status on Instagram. With almost five million followers, her words of endorsement for a brand go a long, long way.
That’s why influencers are the perfect people to rave about your brand. They have a captivated audience who trust their recommendations about products and services. Done well, influencer partnerships have the potential to give brands a low-cost, high-return on their marketing investment. It can generate authentic content for businesses and is a brilliant tool for building brand awareness and establishing social proof using the power of word-of-mouth marketing.
Influencer partnerships can be an incredibly effective marketing tool for any sized brand. It doesn’t require a large budget to maximise the opportunity to reach thousands of potential customers. Getting your brand talked about in front of a 100,000-follower social media account can be a game-changer for your business. And that’s why it’s such a powerful tool.
But knowing that it’s good for your business is only the start. That’s where we come in. Orange PR’s fFounder Megan, and Account Executive Saskia, will be sharing their vast knowledge and expertise in influencer marketing during the workshop, to highlight how it can get your brand seen and talked about by the right people.
They’ll also help food and drink brands understand how to get the partnership right from the start. They’ll talk about agreeing on the right deliverables and contracts so that brands avoid some of the pitfalls and ensure that their business is being talked about for the right reasons.
So, why not come along and join us for a few hours of great advice, networking with other food and drink brands, and a bite to eat too? You can find all of the information about the event and book your place through Eventbrite.
If you’d like to keep up-to-date with all our events and news, make sure you head over to our blog page.
*images from Duda*
Come and see us...
Orange PR and Marketing
The Nursery
Layer Marney Tower
Roundbush Road
Layer Marney
CO5 9US
Orange PR and Marketing
The Nursery
Layer Marney Tower
Roundbush Road
Layer Marney
CO5 9US
Orange PR and Marketing
The Nursery
Layer Marney Tower
Roundbush Road
Layer Marney
CO5 9US