From welcoming an exciting new food and drink client to securing top-tier national coverage, November proved to be a busy yet highly successful month! Introducing Orange’s Newest Client: The Mercury Theatre Cafe Bar We’re excited to share that during November, Orange welcomed its newest client: The Mercury Theatre Café Bar , a warm and inviting café nestled in the heart of Colchester, based right within the iconic Mercury Theatre. We're thrilled to be supporting the Mercury Theatre Cafe Bar with social media marketing, helping to build its reputation and awareness across the city of Colchester. Our team will craft fresh, engaging content to showcase its delicious food and drink menu, along with the cosy atmosphere that makes it so special. Orange Secured Fresh Coverage This month Orange worked hard to secure top-line media coverage for our clients. Our efforts secured Rebecca Brennan-Brown, Founder of Get Wed , a leading wedding planner service, a spot in Stylist magazine, sharing tips including how couples can save money when it comes to wedding planning, what’s not worth the splurge, and how to prioritise essentials over viral Instagram trends. This feature shows how strategic PR can effectively position our clients as trusted experts in their fields, while also elevating founder profiles. We also secured Shield Pest Control national coverage in The Mirror and Express.co.uk, sharing expert tips on recognising signs of pest activity and practical preventative measures to keep unwanted visitors out of your garden sheds this winter. Another piece of standout coverage secured was for House of Amor in Woman’s Own’s Festive Special. House of Amor’s faff-free falsies earned a well-deserved spotlight in the magazine’s Timeless Glamour feature, showcasing its quick and easy press-on lashes as the ultimate go-to for effortless holiday glam this party season. House of Amor Celebrates Major Milestones It’s been an exciting month for House of Amor, and there’s a lot to celebrate! The brand has officially launched its first flagship store in Bristol, marking a huge milestone for the team, especially for founder Lucy Pearce, who began House of Amor from the comfort of her spare room. In addition to the exciting store launch, House of Amor also launched 10 stunning new QuickNail shades , including rich hues like burgundy plum and cherry—perfect for the season. The Mulled Wine quicknails offer a deep, sophisticated look, while the Morning Coffee nails add a perfect touch of seasonal charm. Orange Attended Exciting Events At Orange, we’re all about bringing people together, creating exciting opportunities for individuals to connect with likeminded people. This month, our founder, Megan, hosted another fantastic meetup as part of her Female Leaders Brunch series—a lively and inspiring event where female entrepreneurs and business leaders come together to share stories and support one another. Team Orange also had a fantastic time at the Bread and Jam Christmas Party this month! Orange’s founder, Megan and Senior Account Manager, Amelia, had the opportunity to connect with incredible brands and the talented faces in the industry. As a marketing agency specialising in the Food & Drink sector, this event was particularly exciting for us, offering fresh opportunities to collaborate and grow within the industry.

Here at Orange, we're super excited to announce our new client, Mercury Theatre Café Bar – a warm and inviting café located in the heart of the city of Colchester. Home to the locally beloved Mercury Theatre, customers can enjoy a delicious meal, snack or drink, whether they're attending a theatre show, booking theatre tickets or simply visiting. As a local Essex-based social media marketing agency, we are proud to assist Mercury Theatre in raising awareness of its Café Bar through strategic content creation and planning. Meet Mercury Theatre Cafe BaR Mercury Theatre Café Bar offers an extensive variety of cakes, pastries and light meals, complemented by a selection of teas, including afternoon tea and traditional cream tea, as well as coffees, soft drinks and alcoholic beverages to suit every taste. With its inviting atmosphere, the Mercury Theatre Café Bar is the perfect spot to relax and refuel before or after a theatre show, or to simply catch up with friends in the city. Marketing Services We are thrilled to have been appointed to manage the Mercury Theatre Café Bar’s social media accounts and are committed to creating engaging, scroll-stopping content across its platforms, including Instagram, Facebook and TikTok. We look forward to using our social media expertise to craft posts that connect with the café bar’s audience and showcase exactly what it has to offer. Our goal is to increase the Café Bar’s social media interaction and engagement through unique strategies that will strengthen its reputation and awareness in and around Essex. We are delighted to support the Café Bar with its influencer marketing strategy, helping it achieve its goals by showcasing its offerings to passionate foodie influencers. By inviting influencers to experience and share the Café Bar’s USPs, we aim to amplify its presence, boost social media engagement and enhance its credibility. Orange’s founder, Megan Dorian, expressed her excitement about the new partnership, saying: “We're beyond excited to have the opportunity to support Mercury Theatre Café Bar with its social media and influencer marketing strategies. We are incredibly proud to be working with yet another iconic local business in Colchester and look forward to contributing to the Café Bar’s continued success, showcasing all it has to offer.”

We are delighted to share that Orange has been chosen as one of the five key PR agencies to support Essex County Council’s new communications and marketing framework, valued at over £6 million. This incredible opportunity follows a highly competitive RFP process that launched in April, which we are proud to have successfully completed, highlighting Orange’s reputation for delivering high-quality and impactful campaigns. About Essex County Council The local government authority responsible for providing public services and governance for the non-metropolitan county of Essex, Essex County Council is one of the largest local authorities in the UK, covering a significant geographical area and serving a population of over 1.4 million residents. Committed to creating positive change, the council’s new framework strives to deliver exceptional public services while empowering and supporting the community. Collaboration With Other Agencies As a locally-based agency renowned for strategic communication, Orange looks forward to collaborating with the four other top agencies selected to deliver a comprehensive suite of public relations services. Our efforts will focus on raising awareness, achieving measurable outcomes, and building trust within the Essex community. We will be supporting a variety of council initiatives spanning education, transport, housing, and public health. Orange’s founder, Megan Dorian, shared her thoughts on the announcement saying: “Orange is incredibly proud to support our local Essex County Council with its latest framework. We are eager to promote positive change, enhance awareness of the council’s contributions to the region and celebrate the many benefits these initiatives will bring to our community.”

In a world where quality, design, and inspiration reign supreme, effective PR strategies are the secret ingredient for homes and interiors brands looking to shine. From amplifying brand visibility to driving audience engagement, PR is more than a tool—it’s a catalyst for success. At Orange, we understand the nuances of the homes and interiors industry. We’re passionate about crafting creative and impactful campaigns that make brands stand out. Here’s how PR and marketing can elevate your homes and interiors business and how our tailored services can help you flourish. Why PR is Essential for Homes & Interiors Brands The homes and interiors market is as dynamic as it is competitive. Trends shift rapidly, and staying ahead of the curve is key. That’s where PR comes in. For homes and interiors brands, PR is about more than just publicity—it’s about storytelling, visibility, and connecting with the right audience. By securing standout media coverage , building trust with consumers, and positioning your brand as a thought leader, PR becomes a cornerstone of your marketing strategy. Here are just a few ways PR can transform your homes and interiors brand: Maximising Media Coverage and Visibility From glossy interiors magazines to digital design platforms, media coverage is crucial for homes and interiors brands. Through targeted PR strategies, we help your products or services land in front of the right audiences—whether it’s through pre-launch teasers, exclusive press previews, or glowing product reviews. Building Your Brand’s Reputation PR helps you establish authority within the industry. By positioning your brand as a leader in emerging design trends, sustainability innovations, or expert advice, PR ensures that your voice is heard and trusted. From securing interviews with key journalists to sharing your founder’s story, we create opportunities to elevate your brand’s profile.# Driving Engagement with Captivating Content Consumers are drawn to brands that inspire. Through thoughtful content creation —whether it’s behind-the-scenes stories, home styling tips, or interactive campaigns—we help you captivate your audience and keep them coming back for more. Winning Industry Recognition PR can open doors to prestigious industry awards. Whether it’s securing nominations for “Best New Product” or “Most Innovative Design,” recognition within the homes and interiors sector can significantly boost your credibility and exposure. These accolades aren’t just trophies—they’re trust signals for your audience. Orange: Specialists in PR for Homes & Interiors At Orange, we know the homes and interiors industry inside out. Our fresh, innovative approach to PR is designed to bring your brand’s story to life. We’ve worked with leading brands like Roomes Furniture & Interiors and All Done Design , delivering standout campaigns that drive results. Our PR and Marketing services include: Media Relations : Connecting you with top-tier journalists, publications, and influencers in the homes and interiors space. Digital PR : Enhancing your online presence with engaging campaigns that resonate with your audience. Award Submissions : Identifying the right opportunities to showcase your brand and managing the submission process. Thought Leadership : Positioning your brand as an authority with expert commentary and trend insights. Whether you’re launching a new product, refreshing your brand image, or looking to expand your reach, we’re here to help you succeed. Let’s Elevate Your Homes & Interiors Brand Ready to unlock the power of PR for your homes and interiors business? Let’s chat. At Orange, we’re passionate about helping brands like yours thrive. Get in touch today, and let’s make something extraordinary happen together.

We’re excited to announce that Orange PR & Marketing, a leading Essex PR agency, has successfully secured a major broadcast opportunity for our client, Fairfields Farm. This incredible feature on BBC’s Countryfile —one of the UK’s most-watched programmes—showcases the hard work, dedication, and passion behind this award-winning food brand’s journey from farm to crisp. This is exactly the kind of high-profile, strategic Food PR coverage we specialise in for our clients, helping them achieve outstanding national recognition. How to Get Your Food Brand on TV Landing a prime-time slot on Countryfile is no small feat. With millions of viewers tuning in weekly, the programme is one of the best platforms for British brands to reach a nationwide audience. We know that being featured on Countryfile can transform a brand's profile, and it was a central goal when we began working with Fairfields Farm to manage the brands media relations . We set out to showcase the commitment to high-quality, sustainable food production to align perfectly with Countryfile’s values—and we delivered. On 20 October, C ountryfile aired this unique feature, in which presenter Joe Crowley visited Fairfields Farm during peak harvest season. Co-founders Robert and Laura Strathern, alongside Commercial Director Tash Jones, shared their insights into farming, sustainability, and the journey that transforms the premium potatoes into the delicious crisps loved across the UK. This authentic story captivated viewers and powerfully conveyed the brand’s dedication to British agriculture and food production. The Benefits of Food PR with Orange Since the episode aired, Fairfields Farm has gained even more recognition across a wide range of media platforms—national and regional press, trade publications, online outlets, radio and even further TV opportunities (filming has taken place - watch this space). This additional media coverage has positioned Fairfields Farm as a respected name in the food and drink industry, increasing its visibility and solidifying its reputation as a leader in high-quality, sustainable snacks. Media mentions in outlets such as BBC News and the Daily Express have also helped the brand reach new audiences, showcasing the impact that strategic Food PR and Marketing can have. Securing this level of coverage within just a year of working together underscores Orange’s ability to deliver results. As a Food PR agency and Marketing agency with a passion for the food and drink sector, we specialise in connecting brands with meaningful media opportunities that drive growth. We understand that food brands today are looking to not only boost brand awareness but also to secure coverage that reflects the brand’s values, quality, and authenticity. Through our expertise, we can get your brand into the spotlight, whether it’s on TV, in print, online, or across radio. Maximise Your Brand’s PR Potential with Our Leading Food Marketing Team If you’re a food brand looking to elevate your media presence, Orange PR & Marketing is here to make it happen. We are dedicated to showcasing the stories of exceptional food and drink brands, helping them reach audiences locally, nationally, and across trade sectors. We know what it takes to get your brand noticed with food PR and Marketing and keep it growing. Ready to see your brand featured in national media? Let’s make your vision a reality in 2025. Get in touch to discover how Orange PR & Marketing can take your brand to new heights. Catch the full BBC C ountryfile episode on iPlayer: Countryfile - Autumn Harvest

The collagen market is set to reach new heights in 2025, driven by consumer demand for natural beauty solutions, wellness products and ‘beauty-from-within’ supplements. As a result, collagen brands will face unprecedented competition, making PR and strategic marketing essential to stand out. As a health and beauty PR agency, Orange understands first-hand the importance of a strong PR agency for collagen brands aiming to thrive in this rapidly expanding sector. 1. Building Credibility and Trust through Media Exposure In today’s digital world, consumers are overwhelmed with choices. A strong media presence not only boosts brand visibility but also builds credibility as consumers naturally trust products endorsed by established publications or reputable influencers. Seeing a collagen brand featured in top health, beauty or wellness outlets such as The Guardian, Vogue and SheerLuxe or even industry-specific publications instantly enhances trust. Media exposure acts as a third-party endorsement, reassuring potential customers of a brand's legitimacy and quality. With a rise in collagen products available to consumers, those without a media-backed reputation may struggle to gain the same trust level. This is particularly important for collagen products, where consumers are making a health-conscious investment and often seek proof of efficacy and safety. Brands highlighted in trusted media titles stand out, offering peace of mind to discerning customers. 2. The Double Impact: B2C and B2B Benefits PR and marketing are often associated with business-to-consumer (B2C) strategies, but their impact on business-to-business (B2B) is equally vital in the collagen industry. For B2C: Reaching and Retaining Shoppers In the direct-to-consumer (D2C) space, PR campaigns create a memorable brand narrative, appealing to consumers who are increasingly drawn to brands they feel connected to. Through strategic storytelling, collagen brands can convey unique benefits, scientific credibility and product innovations directly to the consumer, who may then feel more confident about purchasing. Compelling stories, customer testimonials and influencer partnerships can be shared across digital platforms, multiplying the reach and encouraging a sense of community and loyalty. For B2B: Attracting Retailers, Stockists and Partners On the B2B front, PR efforts can help secure listings with major retailers, health stores and even wellness clinics, which are increasingly interested in offering collagen-based products to their customers. Retailers often rely on brand recognition and media buzz to determine product demand, so a strong PR presence can be a deciding factor for stocking. Moreover, appearing in trade media titles and B2B industry events can position your brand as a top player, opening doors for partnerships and collaborations. 3. A Competitive Market in 2025: The Need to Stand Out With the collagen industry projected to grow by nearly 10% annually from 2024 through 2030, staying ahead of the curve is crucial. Competitors are continuously innovating, launching new formulations and targeting niche consumer groups (such as vegan collagen). In such a landscape, unique messaging and consistent brand exposure are key. PR and marketing can give your brand a unique voice that speaks to current trends and sets it apart. Through careful audience segmentation, tailored campaigns and real-time response to trends, PR helps you rise above the noise, ensuring consumers choose your product over a competitor’s. 4. The Power of Digital PR: Boosting SEO and Brand Visibility In the digital age, digital PR has become a game-changer for collagen brands seeking to build authority and attract a larger audience. Digital PR focuses on securing online coverage, backlinks and social mentions across digital platforms. These efforts not only enhance brand visibility but also significantly improve search engine rankings – a vital strategy in today’s competitive collagen market. Here’s how Digital PR can elevate your SEO and brand profile: High-Quality Backlinks for SEO Authority Securing coverage in reputable online publications, health and beauty blogs and industry sites generates high-quality backlinks. Search engines, especially Google, view these backlinks as votes of confidence, which boosts your website’s domain authority. For collagen brands, securing backlinks from authoritative health, wellness and beauty sources can signal credibility and help push your site higher in search engine results pages (SERPs).  Digital PR campaigns that target high-domain authority publications can play a key role in enhancing your brand’s online visibility, making it easier for potential customers to find you when they search for terms like "best collagen supplements" or "collagen benefits for skin." Driving Organic Traffic through Online Mentions and Shares In addition to backlink benefits, digital PR often results in social media shares, mentions and influencer collaborations. These online interactions drive organic traffic to your website, allowing you to reach new audiences who are interested in collagen products but may not have previously known about your brand. A well-crafted digital PR campaign can spark conversations around your products, encouraging users to engage, comment and share – signals that search engines reward. For example, if your collagen product is featured in a beauty round-up on a major lifestyle site, it can lead to a surge in traffic and social engagement, giving your website an SEO boost and increasing brand awareness among a broader audience. Keyword-optimized Content for Long-Term Search Value Digital PR also includes creating and promoting content around trending and high-performing keywords. By targeting keywords related to consumer interest – such as “benefits of marine collagen,” “collagen for joint health,” and “2025 collagen trends” – brands can drive long-term ¹https://www.grandviewresearch.com/industry-analysis/collagen-market organic search traffic. Articles, press releases and expert comment or thought leadership pieces created as part of a digital PR strategy serve a dual purpose: they boost visibility in relevant searches and reinforce your brand’s authority on these topics. Working with Orange will ensure that every piece of your brand’s content aligns with SEO goals, enhancing your search rankings and drawing in high-intent visitors over time. Building Brand Trust and Credibility Through Digital PR Lastly, digital PR provides critical social proof. When potential customers see your brand mentioned by trusted media outlets, health experts and well-known influencers, it helps establish legitimacy and trustworthiness. For collagen brands, where consumers often research products before buying, this kind of third-party endorsement is invaluable. Digital PR gives you a presence across various online touchpoints, making it more likely that consumers will recognise and remember your brand. As search algorithms continue to evolve, trust signals such as these are becoming an increasingly important SEO factor. Digital PR efforts can foster a positive brand image and build the kind of credibility that draws consumers to your collagen products, even in a crowded marketplace. The Orange Approach: Empowering Collagen Brands to Thrive At Orange, we understand the unique needs of the collagen industry. From securing influential media coverage to amplifying your voice through digital channels, we deliver tailored PR and marketing strategies that resonate with your audience. Whether you’re reaching consumers directly or forging relationships with industry partners, our team ensures your brand gets noticed. Get in touch with Orange to learn how our PR and marketing expertise can elevate your collagen brand in 2025.

Welcome to Orange. We’re a PR and Marketing agency based in Essex, specialising in Digital PR, media relations , influencer marketing and social media marketing. Here’s a look back at an exciting October filled with standout client moments and key achievements. Fairfields Farm on BBC’s Countryfile As a leading food PR agency, we’re all about delivering results that go beyond expectations. When we began working with Fairfields Farm , a well-loved Essex-based food brand, we aimed to get them featured on BBC’s Countryfile – a flagship show reaching millions every Sunday. In October, we achieved just that! Watching Fairfields Farm showcase their passion and commitment on national television was a proud moment. The feature on Countryfile offered viewers a behind-the-scenes look at the potato farm and crisp factory, revealing the craftsmanship behind each bag of Fairfields Farm Crisps. Our team was thrilled to be on-site, capturing exclusive content to share the excitement and celebrate this milestone across social media. Bringing Fairfields Farm to this incredible platform was a highlight for us as their PR agency – it’s an experience we’ll never forget. VIP Launch of Mabel & Friends Day Retreat We love working with innovative brands, and the launch of Mabel & Friends’ Day Retreat in Hatfield Peverel, Essex, was no exception. In October, we coordinated and attended this exclusive VIP event to celebrate the opening of a luxury doggy day retreat, bringing together influencers, media, family, and friends.  The event gave guests a private tour of the new facility and a chance to experience the premium pet services that Mabel & Friends offers. Our team was on hand to capture event highlights, sharing real-time content across social media to showcase this memorable day. The delightful presence of some adorable pups was a particular highlight for our team, making it a truly unforgettable launch and a perfect example of how influencer marketing can amplify new brands. Media Coverage Highlights As a trusted PR agency, our dedication to media relations helped our clients gain noteworthy coverage in October. From national to regional media outlets, our clients enjoyed features across print, online, and broadcast platforms. Two standout placements this month, in addition to the huge success of Countryfile, included Busty Boob Tape featured in SheerLuxe, and Get Wed founder Rebecca Brennan-Brown sharing wedding etiquette insights with Metro. Seeing our clients in the spotlight reinforces the value of a skilled PR strategy and speaks to our commitment to helping brands gain visibility in competitive spaces. Celebrating Orange’s Second Anniversary! October was a special month, not just for our clients but also for us here at Orange PR and Marketing. We celebrated our second anniversary as an Essex-based PR and marketing agency with a growing national presence. Over the past two years, we’ve had the pleasure of working with inspiring brands and achieving big results across PR, influencer marketing and social media for food and drink, health and beauty and lifestyle brands. As we enter our third year, we’re looking forward to new goals, bigger projects, and making an even greater impact for our clients.

As a former Deputy Editor working in editorial, Amelia has a strong background in journalism and a keen understanding of what makes the media tick. Her transition into PR was fuelled by a deep passion for working with brands and uncovering their unique stories. Since joining the team at Orange, Amelia now feels honoured to be able to share these stories with the world. Away from her desk, Amelia is deep in wedding planning and often finds herself wishing she had hired a wedding planner – where’s Get Wed when you need them?! In her spare time, she enjoys brunching with friends, perfecting her Pilates routine and desperately trying to master the art of tennis.  Favourite part about working at Orange For Amelia, one of the highlights of working at Orange is being part of an extraordinary team. Each project is a collaborative effort where everyone brings their unique ideas and perspectives to the table. It’s not just about achieving impressive results, it’s about doing so alongside a group of inspiring and motivating colleagues who make every day exciting and fulfilling. Amelia’s role as Senior Account Manager As Senior Account Manager, Amelia’s role is all about forging strong connections with clients, diving into their goals and turning their visions into reality. She finds there’s a special kind of thrill in watching a campaign come to life or securing top-notch media coverage, and this feeling never gets old. Fun fact about Amelia? Amelia can speak Italian and balance a drink on her head for an impressive amount of time... Just don't ask her to do both at the same time!