In the ever-expanding landscape of conscious consumerism, the demand for vegan products has surged dramatically. As more and more people embrace plant-based lifestyles for health, ethical, and environmental reasons, the need for effective PR and marketing strategies within the vegan sector has become paramount and Orange stands out as an exemplary agency, showcasing expertise and innovation in promoting vegan brands. With a portfolio featuring esteemed clients such as local Essex-based Brentwood Brewing Company, Fairfield's Farm and UK-based vegan brand, Granola Butter Co., Orange has solidified its position as a leader in marketing for plant-powered products. Understanding the vegan movement Veganism extends beyond dietary choices; it embodies a lifestyle centred on compassion and sustainability. Vegan consumers are discerning, seeking products that align with their values of animal welfare, environmental preservation, and personal health. Thus, marketing to this demographic requires a nuanced approach that resonates with their ethical and ecological concerns. Demonstrating a strong understanding of the vegan ethos, Orange crafts tailored strategies that effectively communicate the values of its clients' brands. Whether it's through compelling storytelling or engaging social media campaigns, Orange leverages various channels to amplify the message on behalf of its roster of vegan brands. Brentwood Brewing company Through a strong social media strategy, Orange highlighted Brentwood Brewing Company’s commitment to crafting vegan-friendly beers. By showcasing the brand’s plant-based range, sustainability efforts and time-honoured yet innovative brewing methods, Orange elevated the brewery’s visibility within both the vegan and craft beer communities. Fairfield's Farm Crisps Fairfield's Farm , renowned for its artisanal hand-cooked vegan and gluten-free crisps, found a strategic partner in Orange to navigate the vegan market. Thanks to a strong media relations strategy and first-class coverage, Orange has positioned Fairfield's Farm as a premium choice for discerning consumers seeking indulgent vegan snacks in consumer and trade titles such as Bella and Asian Trader. By emphasising the brand's artisanal craftsmanship and commitment to plant-based ingredients, Orange has successfully expanded Fairfield's Farm's reach while staying true to its core values. Granola Butter Co. Granola Butter Co. , a leader in the alternative spread category, enlisted Orange to establish its presence in the competitive vegan market. With a focus on targeted media outreach, Orange propelled Granola Butter Co. into the spotlight, garnering widespread acclaim for its innovative product offerings in leading consumer titles such as Woman. Orange is as a trailblazer in food and drink PR and marketing for vegan brands. Through strategic social media plans, creative campaigns, and a deep understanding of the vegan ethos, Orange has successfully elevated the visibility and credibility of its clients within the rapidly growing plant-based market. Are you a vegan food or drink brand looking for PR and marketing support? Get in touch with the Orange team.

As March draws to a close, we're excited to bring you our top highlights from the past month. From exciting new client product launches to first-class coverage, it’s been yet another jam-packed month Let's dive in! Our client, Tails & Bloom, launches a new collection for spring Spring is in the air, and what better way to embrace it than with Tails & Bloom 's new Sage walk-wear collection? Combining functionality with fashion, the new Sage walk-wear set ensures that both you and your furry friend step out in style. From adjustable leads to smart collars, each piece is designed with comfort and quality in mind. Say goodbye to mundane walkies and hello to adventures in style with our fabulous client, Tails & Bloom. Granola Butter Co. released a new flavour in time for Easter Our client, Granola Butter Co. , is serving up a delightful treat this Easter with its brand-new Hot Cross Bun flavoured spread. A unique twist on the classic spreadable granola butter, the Hot Cross Bun spread brings together the warmth of cinnamon, the sweetness of raisins, and the crunch of granola - yum! Whether slathered on toast or paired with fruit, Granola Butter Co.'s Hot Cross Bun flavour certainly brings a lot to the table. In fact, it turned out to be the brand’s fastest-selling flavour. Aren’t our clients clever?! Orange secured some stellar coverage for Fairfield's Farm Fairfield's Farm has been making waves in the media this March with features in Chatting Food, Potato Review, Food Manufacturer, and Grocery Gazette. Known for their dedication to quality and sustainability, Fairfield's Farm is a shining example of British agriculture at its finest. From farm-fresh potatoes to the brand’s innovative snack offerings, Fairfield's Farm continues to impress both critics and consumers alike. We were inspired by Grind’s Mother’s Day campaign on social media London-based coffee brand, Grind , handed out free coffee and handwritten motivational notes to deserving mums in celebration of Mother’s Day 2024. What a great way to spread joy and appreciation whilst fostering a strong emotional connection between Grind and its community. Such gestures not only enhance brand awareness but also contribute to building a loyal customer base who appreciate the company's values and efforts. It's a win-win situation that benefits both the brand and the community it serves. Sweet Hamper Company's Feature in London Daily News In March, Orange secured a prominent feature in London Daily News on behalf of its client, Sweet Hamper Company . The publication reviewed and listed Sweet Hamper Company as part of its guide to the best Easter gifts for 2024 with an all-important backlink - sweet (pardon the pun)! Are you a brand looking for PR and marketing support? Contact us today to find out how Orange can help.

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Over the past month, Orange has been busy behind the scenes securing outstanding media coverage for our clients. Through strategic planning and effective communication, we have successfully placed our clients in the spotlight, helping them reach a wider audience and boost brand awareness. We secured a spot on BBC Radio Essex for Fairfields Farm On behalf of our client, Fairfields Farm, Orange secured an opportunity on BBC Radio Essex as part of the station’s Trading Places segment. Tash Jones, Commercial Director at Fairfields Farm, joined Ben Fryer on Thursday 29th February. This was a fantastic opportunity to showcase the brand, share the story of Fairfields Farm, highlight its unique selling points, and engage with potential customers in the Essex area and beyond. Tails & Bloom was spotted in Pet Gazette Orange secured a first-class feature in leading pet trade title, Pet Gazette, for Tails & Bloom! The article was focused on Valentine’s Day and the growing trend of consumers buying for their beloved pets on the 14th Feb. The feature showcased Tails & Bloom’s stunning Bloomsbury walk-wear collection as well as its signature pet ID tags. According to a recent poll on the brand’s Instagram, 69% of owners have bought a Valentine’s Day gift for their dog in the past and 86% were predicted to treat their pups this year. Orange supported Suffolk Salami Co with influencer outreach to partner with talented creators. Our expert social media team supported Suffolk Salami Co with influencer outreach to boost the brand’s online presence and following. We strategically reached out to several talented foodie creators as a way to promote Suffolk Salami Co's offerings and increase brand awareness within the market. Influencer outreach has become a pivotal strategy for businesses looking to expand their reach and connect with consumers in a more authentic way. Orange landed Fairfields Farm a top-notch spot in local title, Absolutely Essex! Yet another amazing opportunity for Fairfields Farm, Orange secured a get-to-know interview opportunity with Absolutely Essex for co-founders Robert and Laura Strathern. A brilliant way to connect with local consumers and strengthen their relationship with the community they serve, the husband and wife team offered an insight into the values and vision that drive Fairfields Farm as well as their aspirations for the future. Sweet Hamper Company made a star appearance in Heart Radio's Valentine's Day gift guide Thanks to our expert media relations team here at Orange, Heart Radio featured Sweet Hamper Company in its 2024 Valentine's Day online gift guide. This type of media coverage and exposure can have a substantial impact on a brand's visibility and can lead to increased website traffic, social media engagement, and ultimately, sales – that’s what we like to hear! Orange celebrated another team birthday, this time for Senior Account Executive Saskia! To celebrate her special day, Orange’s Senior Account Executive, Saskia, indulged in a rejuvenating spa day followed by a delicious meal out in a swanky restaurant in London. Oh, and not forgetting a cheeky blueberry matcha tea latte; her go-to drinks order. Please raise your matchas for the birthday girl! In need of PR and marketing support? Contact us today to find out how Orange can help.

We are thrilled to announce that Orange has been selected as the chosen PR and marketing agency for the pet accessories brand, Tails & Bloom. We love everything about this brand (including the cute pups) and can’t wait to watch the brand grow from strength to strength. ABOUT TAILS & BLOOM British-owned and world-renowned pet accessories brand, Tails & Bloom, is driven by a deep love for animals and a commitment to quality. Taking pride in offering personalised, one-of-a-kind items that reflect the unique personality of our furry friends, the brand champions creativity and craftsmanship. Carefully crafted from the highest quality vegan leather and finished with gold hardware, Tails & Bloom’s walk-wear collection includes durable and weather-resistant dog leads, collars, and poop bag dispensers. The brand’s accessories are designed in-house for maximum comfort and style and come with the option to mix and match. To accompany the walk-wear, Tails & Bloom’s signature pet ID tags offer owners a safe and stylish solution. Handmade by founder, Hannah, these beautiful pieces of collar jewellery are carefully crafted using natural materials such as real pressed flowers and foliage which are then preserved in resin. Each tag is handmade to order and can be personalised with the pet’s details, including contact details and medical information. PR AND MARKETING SERVICES We are delighted to share the exciting news of our collaboration with Tails & Bloom, marking the beginning of a promising partnership aimed at amplifying the brand's presence across national consumer media outlets. Renowned for its expertise lifestyle PR, the Orange team is committed to securing impactful coverage through strategic media placements in leading publications to ensure Tails & Bloom is a standout player in the industry. We just need an office sausage dog of our own now! Megan Dorian, Orange’s founder, comments: “As we embark on this new partnership, we look forward to sharing Tails & Bloom’s unique story and products. Stay tuned for more exciting updates as we work towards elevating the brand's visibility and recognition in the market.” Does your brand need PR and marketing support? Get in touch with the Orange team today to book a bespoke discovery call.

We certainly kicked off 2024 with a bang! January was a busy month here at Orange HQ filled with new client wins, workshops, first-class coverage, and a big birthday. We can’t wait to see what next month has in store for Orange and our lovely clients. Orange hosted a media relations and influencer marketing workshop We recently led two in-person workshops focused on media relations and influencer marketing for a local brand, providing valuable insights and strategies aimed at enhancing brand visibility and online presence. The workshop covered a range of topics, including the importance of building strong relationships with media outlets to secure positive coverage. Additionally, we delved into the power of influencer marketing, showcasing how collaborating with influencers can help reach a wider audience and drive sales. We welcomed Granola Butter Co to our roster of food clients Orange is thrilled to have been chosen as the PR agency to support Granola Butter Co. With a focus on quality ingredients and creative flavours, the brand brings a fresh perspective to the market and we are super excited to work alongside the team to help showcase Granola Butter Co’s products in the media in order to boost brand awareness and drive sales. Orange secured amazing coverage for Fairfields Farm around Veganuary We secured first-class coverage for our client, Fairfields Farm! The brand was spotted in Bella magazine as part of a foodie round-up of vegan snacks and the diary-free Cheese & Onion flavour crisps we raved about in Asian Trader for Veganuary. On behalf of Fairfields, Orange is thrilled to have achieved these amazing opportunities as a way to boost brand visibility and credibility. Nice work, team! We celebrated a 30th birthday - hip, hip, hooray! Orange’s Account Manager, Amelia, said hello to another year and a new decade as she celebrated her 30th at the beginning of January. She was treated to a well-deserved staycation and, of course, plenty of cake. Here’s a huge cheer to another fun-filled decade and to all the exciting adventures that lie ahead! Looking for PR and marketing support? Contact us today to find out how we can help.

We are thrilled to announce that Granola Butter Co , the leading producer of granola spreads, has joined Orange’s roster of clients. As a team of food lovers, we are incredibly proud to be managing the public relations for this exciting and forward-thinking brand. ABOUT GRANOLA BUTTER CO Granola Butter Co was founded with a mission to revolutionise the way we view food by offering a sustainable product that is both high in quality and flavour. Through its dedication to delivering delicious and eco-conscious options, Granola Butter Co strives to show that taking care of the planet can be both responsible and enjoyable. Granola Butter Co’s spreads are made from natural ingredients and a combination of pure British gluten-free oats, British flax seed, cinnamon, organic coconut nectar, organic coconut oil, beet sugar, and sea salt to create a duo of versatile crunchy or smooth spreads. The butters are also purely plant-based, dairy-free, gluten-free, high in fibre, and free from palm oil, as well as being 70% lower in sugar compared to other sweet spreads on the market. To add to that, they’re also downright delicious, too! PR AND MARKETING SERVICES We are thrilled to announce our partnership with Granola Butter Co and excited to enhance brand visibility in both trade and consumer media outlets. With a strong focus on food and drink PR, the Orange team boasts a proven track record of delivering top-notch media coverage. By cultivating strong connections with key journalists, we are dedicated to securing impactful features in prominent publications, ensuring that Granola Butter Co stands out in the competitive food sector. Orange’s founder, Megan Dorian, says: “We feel truly honoured to be supporting Granola Butter Co. The team can’t wait to showcase the brand’s story and products through trade and consumer media relations and help spread the word to a wider audience. Stay tuned as you’ll be seeing a lot more of this brand!” Is your brand in need of a helping hand? Get in contact with the Orange team.

2023 was a super busy year for us and we most definitely finished off the year with a bang here at Orange HQ! December was a jam-packed month filled with stellar coverage for our clients and an exciting award nomination. We can’t wait to see what 2024 has in store for Orange and our amazing clients! Orange has been shortlisted as a finalist in The Essex Small Business Awards We are jumping for joy! Orange has been announced as a finalist (yet again) in The Essex Small Business Awards for ‘New Small Business Of The Year 2023’. We are super proud to have been recognised for our efforts in PR and Marketing and look forward to celebrating at the awards ceremony in April. The public vote opens on the 1st February 2024. To have your say and vote for us to win, keep an eye out on Orange’s socials for the QR code! Orange secured first-class coverage in Daily Mail and Daily Express for Sweet Hamper Company On behalf of our client, Sweet Hamper Company, our expert PR team secured golden coverage in both the Daily Mail and Daily Express. The brand’s Christmas Sweet & Chocolate Hamper was featured as a top gift in the Daily Mail and the Vegan Christmas Sweet Box was touted as the perfect Christmas present in the Daily Express for those following a plant-based diet. Maison Mercury Jones was spotted in PRWeek We secured amazing coverage for our client, Maison Mercury Jones in PRWeek, a leading marketing title. Taking pride of place in a weekly campaign round-up, the agency’s recent collaboration with Bosch was featured, and for very good reason! In celebration of Bosch’s 125th anniversary in the UK, Maison Mercury Jones produced an anthem for the tech giant which was then featured at a VIP event held at the Houses of Parliament. Eve Livett, CEO of the Association of Brickwork Contractors, appeared in an interview with Construction UK Mag We secured a huge interview opportunity for our client, the Association of Brickwork Contractors. Construction UK Mag spoke to CEO Eve Livett and published the 3-page interview in the January 2024 issue. Eve spoke about her background and career in construction as well as her continued commitment to supporting those transitioning into a career in bricklaying. You can read the full interview here . Looking for PR and marketing support in 2024? Contact us today to find out how we can help.