Being shortlisted for Best Piece of Food Coverage at the 2025 Roxhill Media Awards was an exciting moment for the entire team at Orange PR. At Orange, we’re dedicated to delivering fresh, high-impact coverage for our clients, and our work with Fairfields Farm was a perfect example of this commitment. At the end of 2024, we secured an episode feature for the award-winning crisp brand on the nationally renowned television programme, BBC Countryfile. This feature placed Fairfields Farm in the national spotlight for all of the right reasons, amplifying its inspiring brand story and leading to further coverage across national and regional radio, online platforms, and top-tier print media. The coverage did more than just tell a brand story—it cemented Fairfields Farm as a leader in sustainability and crisp manufacturing, and we couldn’t be prouder of the results. The awards night was an incredible celebration of the PR industry, and we were honoured to be in among so many talented agencies. It was an evening full of celebrations and of course, a few glasses of bubbly to toast everyone’s success! Taking home the Best Piece of Food Coverage award was the ultimate highlight. This recognition is a testament to the creativity, strategic thinking and hard work that goes into our projects. From the very beginning of our appointment to manage PR for Fairfields Farm, securing a feature on BBC Countryfile was a key goal for Orange. Through determination and strategic execution, we achieved this milestone within just the first year of working together. Seeing our work recognised on such a prestigious stage reinforced our commitment to delivering standout storytelling and media moments that make a lasting impact for our clients. This win has only fueled our drive to keep pushing boundaries, creating bold campaigns and delivering exceptional results for our clients. We look forward to working with even more incredible brands and continuing to make waves in the industry throughout 2025. A huge thank you to everyone who has supported us along the way—this is just the beginning!

2025 is here, bringing a fresh wave of wellness trends that help us live our best, most vibrant lives! From healthier foods to spiritual wellness, this year’s trends are all about boosting our health, beauty and well-being in bold new ways. The Rise of Healthier Ultra-Processed Foods The trend of healthier ultra-processed foods (UPFs) is making waves in the health and wellness world. As people seek convenient, quick options without compromising on nutrition, brands are stepping up with foods that are both functional and nourishing. These foods are getting a fresh makeover, offering a healthier way to fuel up. Immune Health Takes Centre Stage Have you heard? Immune health is the new “gut health”, and it’s shining bright in 2025. People are eager to explore fresh, innovative ways to boost their immunity, moving beyond the basics to find new approaches. With a growing focus on how to care for the immune system in effective ways, this trend is about changing the way we think about health. A New Wave of Spiritual Wellness in 2025 2025 is the year of spiritual wellness! As people search for something "bigger" and deeper, spiritual wellness is taking centre stage. Moving beyond traditional fitness routines, individuals are now seeking meaningful experiences that nurture their soul. This exciting trend has led to a rise in businesses opening studios focused on spiritual wellness, offering spaces for mindfulness, meditation, energy healing and other transformative practices that foster connection, balance and purpose. People are craving more than just physical well-being; they’re looking for a holistic approach to life that feeds the spirit. This fresh wave of spiritual wellness is opening up exciting new possibilities for growth, with a bright future for personal development and brand-new opportunities. Preventive Health Takes the Lead Preventive health is taking the lead in 2025 as people focus more on longevity and maximising their health span. Instead of waiting for illness to strike, individuals are asking, "How can I live a healthy life for as long as possible?" It’s no longer just about treating diseases, but how to actively prevent them. With new advancements in technology, personalised medicine, and a deeper understanding of genetics, we now have more tools than ever to take charge of our health. This shift is all about thriving, not just surviving. Preventive health is becoming the cornerstone of wellness in 2025, helping people make smarter lifestyle choices that lead to longer, healthier lives. Whether it's through better nutrition, exercise or mental health practices, this trend is redefining how we approach health and well-being. Sleep Maxing for Better Health and Skin in 2025 In 2025, "sleep maxing" is quickly becoming a go-to trend, all about making the most of restful sleep to improve both health and skin. This fresh approach combines sleep hygiene with skincare, using products like nourishing night creams that repair while you sleep. By syncing with your body’s natural circadian rhythm, sleep maxing boosts sleep quality and promotes skin rejuvenation. These powerful creams support overnight regeneration, helping you wake up feeling refreshed and ready to take on the day. It’s a simple way to squeeze more benefits out of your beauty sleep! The Rise of Anti-Blockbuster Fragrance In 2025, the "anti-blockbuster fragrance" trend is taking off, as more people seek unique, personal scents. Fragrance lovers are turning to niche perfumes, choosing exclusive scents that make them stand out. There’s also a rise in perfume dupes, offering affordable alternatives for those looking to mix things up. People are experimenting with new ways to wear fragrance, from layering scents to using hair mists for that extra touch of individuality. The future of perfume might even go digital, with AI helping to create innovative ingredients, Prada is already leading the charge! It’s a fresh, bold approach to scent that lets you express your true self. SPF All Year Round SPF is in the spotlight even more in 2025, sparking lively conversations about whether it should be worn year-round or if it blocks essential vitamin D. The "sun-blush" trend is taking off, as people want that radiant, sun-kissed glow while keeping their skin protected. Supergoop is leading the way, becoming the top brand at Sephora for those wanting to protect their skin while enhancing their beauty. It’s a fresh, simple approach to sun safety that lets you shine bright while staying safe. The New Approach to Anti-Ageing for a Healthier, Timeless Glow In 2025, slow skincare and anti-ageing are evolving into a fresh trend. The focus is shifting from just repairing to preventing, prioritising long-term skin health. With 70% of Gen Z already using anti-ageing skincare, this trend is gaining momentum. It’s all about creating a thoughtful, long-term skincare routine that benefits us for years to come. Combining innovation with timeless skincare rituals, this trend provides a holistic approach to ageing that feels fresh, bright and sustainable. If you need expert PR support for your health and beauty brand, get in touch with us.

As we step into 2025, the world of food and drink is gearing up for some exciting changes. From intuitive cooking to upgrading everyday pantry essentials, here are the top trends set to take over the kitchen in the new year. No-Recipe Recipes: Embracing Intuitive Cooking 2025 is all about embracing the freedom of cooking without a recipe! The rise of cookbooks centered around comfort eating highlights a growing love for food that nourishes the body. Alongside this, single ingredient cookbooks are having their moment, as home cooks fall head over heels for the simplicity of easy, no-fuss recipes. But it doesn’t stop there. Intuitive cooking is taking center stage, with more people trusting their instincts in the kitchen, throwing out the rulebook and getting creative. This trend encourages us to reduce food waste, experiment with flavours and adopt sustainable practices in our cooking. On top of that, we’re seeing a surge in maternal and feminine energy influencing cooking. Whether it’s restaurants or cookbooks, there’s a beautiful shift toward meals that centre on care, comfort and connection, a reminder that food is not just fuel, but a way to nurture ourselves and others. Making Everyday Essentials Extra Special: The Premiumisation of Ambient Foods Who says pantry staples have to be boring? Since the pandemic, there’s been a major shift in how we approach food at home, with premium ambient products bringing a little bit of restaurant magic to our kitchens. Thanks to platforms like TikTok and Instagram, chefs and restaurants are now sharing their signature creations online, making gourmet flavours accessible to all. This trend, often called “bringing Michelin home,” is all about upgrading everyday ingredients to elevate meals and make them feel a little more luxurious. From truffle oil to smoky chilli paste, these premium products are transforming ordinary home-cooked dishes into extraordinary creations. Home cooks everywhere are embracing a touch of luxury in their kitchens, adding excitement and creativity to their meals. Who knew that a simple ingredient could take a dish from average to magnificent? Farming for a Healthier Future As sustainability continues to take the spotlight, regenerative farming is becoming a key focus for those looking to make a positive impact on the environment. This approach to farming goes beyond just sustainability, it’s about restoring soil health, boosting biodiversity and reducing carbon emissions, all while growing food that nourishes the planet. More and more consumers are aligning their food choices with their values, seeking out products that support farming practices that help the earth thrive. This trend is picking up steam as we all become more mindful of our environmental footprint and the role we play in creating a more sustainable future. It’s a win-win for both the planet and the people who care about it, helping to create a healthier, more sustainable food system for everyone. Ready to Cook Up Some Change? The food trends of 2025 are about more than just what’s on our plates—they focus on how we cook, where our food comes from and how we can make a positive impact. Whether it’s creating intuitive, no recipe dishes, upgrading your pantry with premium ingredients or choosing sustainable options, there’s never been a better time to get creative in the kitchen. 2025 is shaping up to be the year of cooking with purpose and flavour.

December was nothing short of amazing for Team Orange! 🎉 We welcomed two exciting new clients while landing some stellar national media coverage for our existing ones. It was a busy, brilliant month for our team, full of wins, and we can’t wait to see what 2025 has in store for us! Introducing our newest client: HARBOUR We are delighted to welcome HARBOUR and its award-winning ATS which helps to streamline the recruitment process for businesses in a variety of industries, including the care sector. HARBOUR has appointed Orange to manage its social media and media relations, helping to increase brand awareness and its online presence. We look forward to crafting scroll-stopping social media content, stand-out press releases and pitches designed to enhance HARBOUR’s visibility and drive meaningful engagement, placing the brand front and centre in the media spotlight and supporting the business’ continued success. Welcoming another new client: Esteworld We are super excited to welcome Esteworld to our roster of health and beauty clients too! Esteworld is a leading provider of plastic and aesthetic surgery services, offering top-tier hair transplantation, dental treatments, plastic surgery and medical aesthetics, backed by the highest medical standards. Orange will be managing Esteworld’s media relations, working to secure high-impact coverage and media opportunities that will elevate brand visibility, highlight the business’ expertise and strengthen its reputation further in the industry. We will also be supporting Esteworld’s influencer marketing strategy, connecting the brand with its ideal influencer and celebrity pairings, showcasing real results and boosting brand visibility across its key audience. We can’t wait to get started! Orange continued to secure first-class coverage Team Orange secured a spot for House of Amor’s Press On Nails in none other than British Vogue’s Best Beauty Products of 2024 - what a way to kick off the new year! This feature is a perfect example of how Orange’s strategic and tailored PR efforts land our clients in some of the most renowned titles in its sector. Orange secured another exciting piece of coverage for House of Amor’s Press On Nails in the December issue of My Weekly magazine, too! The Cranberry Crush Press On Nails were featured in the Party Perfect spread. Fairfields Farm made weekly donations and participated in volunteering at local food kitchens Our award-winning food and drink client, Fairfields Farm, showed incredible support during December to local food kitchens. The team made generous potato donations to four different Essex foodbanks throughout the month and even rolled up their sleeves to volunteer and make a hands-on difference at Sanctus Chelmsford and Colchester Foodbank. We can’t wait to share what’s to come next for Orange in 2025. Stay tuned…

From welcoming an exciting new food and drink client to securing top-tier national coverage, November proved to be a busy yet highly successful month! Introducing Orange’s Newest Client: The Mercury Theatre Cafe Bar We’re excited to share that during November, Orange welcomed its newest client: The Mercury Theatre Café Bar , a warm and inviting café nestled in the heart of Colchester, based right within the iconic Mercury Theatre. We're thrilled to be supporting the Mercury Theatre Cafe Bar with social media marketing, helping to build its reputation and awareness across the city of Colchester. Our team will craft fresh, engaging content to showcase its delicious food and drink menu, along with the cosy atmosphere that makes it so special. Orange Secured Fresh Coverage This month Orange worked hard to secure top-line media coverage for our clients. Our efforts secured Rebecca Brennan-Brown, Founder of Get Wed , a leading wedding planner service, a spot in Stylist magazine, sharing tips including how couples can save money when it comes to wedding planning, what’s not worth the splurge, and how to prioritise essentials over viral Instagram trends. This feature shows how strategic PR can effectively position our clients as trusted experts in their fields, while also elevating founder profiles. We also secured Shield Pest Control national coverage in The Mirror and Express.co.uk, sharing expert tips on recognising signs of pest activity and practical preventative measures to keep unwanted visitors out of your garden sheds this winter. Another piece of standout coverage secured was for House of Amor in Woman’s Own’s Festive Special. House of Amor’s faff-free falsies earned a well-deserved spotlight in the magazine’s Timeless Glamour feature, showcasing its quick and easy press-on lashes as the ultimate go-to for effortless holiday glam this party season. House of Amor Celebrates Major Milestones It’s been an exciting month for House of Amor, and there’s a lot to celebrate! The brand has officially launched its first flagship store in Bristol, marking a huge milestone for the team, especially for founder Lucy Pearce, who began House of Amor from the comfort of her spare room. In addition to the exciting store launch, House of Amor also launched 10 stunning new QuickNail shades , including rich hues like burgundy plum and cherry—perfect for the season. The Mulled Wine quicknails offer a deep, sophisticated look, while the Morning Coffee nails add a perfect touch of seasonal charm. Orange Attended Exciting Events At Orange, we’re all about bringing people together, creating exciting opportunities for individuals to connect with likeminded people. This month, our founder, Megan, hosted another fantastic meetup as part of her Female Leaders Brunch series—a lively and inspiring event where female entrepreneurs and business leaders come together to share stories and support one another. Team Orange also had a fantastic time at the Bread and Jam Christmas Party this month! Orange’s founder, Megan and Senior Account Manager, Amelia, had the opportunity to connect with incredible brands and the talented faces in the industry. As a marketing agency specialising in the Food & Drink sector, this event was particularly exciting for us, offering fresh opportunities to collaborate and grow within the industry.

Here at Orange, we're super excited to announce our new client, Mercury Theatre Café Bar – a warm and inviting café located in the heart of the city of Colchester. Home to the locally beloved Mercury Theatre, customers can enjoy a delicious meal, snack or drink, whether they're attending a theatre show, booking theatre tickets or simply visiting. As a local Essex-based social media marketing agency, we are proud to assist Mercury Theatre in raising awareness of its Café Bar through strategic content creation and planning. Meet Mercury Theatre Cafe BaR Mercury Theatre Café Bar offers an extensive variety of cakes, pastries and light meals, complemented by a selection of teas, including afternoon tea and traditional cream tea, as well as coffees, soft drinks and alcoholic beverages to suit every taste. With its inviting atmosphere, the Mercury Theatre Café Bar is the perfect spot to relax and refuel before or after a theatre show, or to simply catch up with friends in the city. Marketing Services We are thrilled to have been appointed to manage the Mercury Theatre Café Bar’s social media accounts and are committed to creating engaging, scroll-stopping content across its platforms, including Instagram, Facebook and TikTok. We look forward to using our social media expertise to craft posts that connect with the café bar’s audience and showcase exactly what it has to offer. Our goal is to increase the Café Bar’s social media interaction and engagement through unique strategies that will strengthen its reputation and awareness in and around Essex. We are delighted to support the Café Bar with its influencer marketing strategy, helping it achieve its goals by showcasing its offerings to passionate foodie influencers. By inviting influencers to experience and share the Café Bar’s USPs, we aim to amplify its presence, boost social media engagement and enhance its credibility. Orange’s founder, Megan Dorian, expressed her excitement about the new partnership, saying: “We're beyond excited to have the opportunity to support Mercury Theatre Café Bar with its social media and influencer marketing strategies. We are incredibly proud to be working with yet another iconic local business in Colchester and look forward to contributing to the Café Bar’s continued success, showcasing all it has to offer.”

We are delighted to share that Orange has been chosen as one of the five key PR agencies to support Essex County Council’s new communications and marketing framework, valued at over £6 million. This incredible opportunity follows a highly competitive RFP process that launched in April, which we are proud to have successfully completed, highlighting Orange’s reputation for delivering high-quality and impactful campaigns. About Essex County Council The local government authority responsible for providing public services and governance for the non-metropolitan county of Essex, Essex County Council is one of the largest local authorities in the UK, covering a significant geographical area and serving a population of over 1.4 million residents. Committed to creating positive change, the council’s new framework strives to deliver exceptional public services while empowering and supporting the community. Collaboration With Other Agencies As a locally-based agency renowned for strategic communication, Orange looks forward to collaborating with the four other top agencies selected to deliver a comprehensive suite of public relations services. Our efforts will focus on raising awareness, achieving measurable outcomes, and building trust within the Essex community. We will be supporting a variety of council initiatives spanning education, transport, housing, and public health. Orange’s founder, Megan Dorian, shared her thoughts on the announcement saying: “Orange is incredibly proud to support our local Essex County Council with its latest framework. We are eager to promote positive change, enhance awareness of the council’s contributions to the region and celebrate the many benefits these initiatives will bring to our community.”

In a world where quality, design, and inspiration reign supreme, effective PR strategies are the secret ingredient for homes and interiors brands looking to shine. From amplifying brand visibility to driving audience engagement, PR is more than a tool—it’s a catalyst for success. At Orange, we understand the nuances of the homes and interiors industry. We’re passionate about crafting creative and impactful campaigns that make brands stand out. Here’s how PR and marketing can elevate your homes and interiors business and how our tailored services can help you flourish. Why PR is Essential for Homes & Interiors Brands The homes and interiors market is as dynamic as it is competitive. Trends shift rapidly, and staying ahead of the curve is key. That’s where PR comes in. For homes and interiors brands, PR is about more than just publicity—it’s about storytelling, visibility, and connecting with the right audience. By securing standout media coverage , building trust with consumers, and positioning your brand as a thought leader, PR becomes a cornerstone of your marketing strategy. Here are just a few ways PR can transform your homes and interiors brand: Maximising Media Coverage and Visibility From glossy interiors magazines to digital design platforms, media coverage is crucial for homes and interiors brands. Through targeted PR strategies, we help your products or services land in front of the right audiences—whether it’s through pre-launch teasers, exclusive press previews, or glowing product reviews. Building Your Brand’s Reputation PR helps you establish authority within the industry. By positioning your brand as a leader in emerging design trends, sustainability innovations, or expert advice, PR ensures that your voice is heard and trusted. From securing interviews with key journalists to sharing your founder’s story, we create opportunities to elevate your brand’s profile.# Driving Engagement with Captivating Content Consumers are drawn to brands that inspire. Through thoughtful content creation —whether it’s behind-the-scenes stories, home styling tips, or interactive campaigns—we help you captivate your audience and keep them coming back for more. Winning Industry Recognition PR can open doors to prestigious industry awards. Whether it’s securing nominations for “Best New Product” or “Most Innovative Design,” recognition within the homes and interiors sector can significantly boost your credibility and exposure. These accolades aren’t just trophies—they’re trust signals for your audience. Orange: Specialists in PR for Homes & Interiors At Orange, we know the homes and interiors industry inside out. Our fresh, innovative approach to PR is designed to bring your brand’s story to life. We’ve worked with leading brands like Roomes Furniture & Interiors and All Done Design , delivering standout campaigns that drive results. Our PR and Marketing services include: Media Relations : Connecting you with top-tier journalists, publications, and influencers in the homes and interiors space. Digital PR : Enhancing your online presence with engaging campaigns that resonate with your audience. Award Submissions : Identifying the right opportunities to showcase your brand and managing the submission process. Thought Leadership : Positioning your brand as an authority with expert commentary and trend insights. Whether you’re launching a new product, refreshing your brand image, or looking to expand your reach, we’re here to help you succeed. Let’s Elevate Your Homes & Interiors Brand Ready to unlock the power of PR for your homes and interiors business? Let’s chat. At Orange, we’re passionate about helping brands like yours thrive. Get in touch today, and let’s make something extraordinary happen together.