We’ve all seen it — a small brand blows up overnight on TikTok, sells out its entire product range in hours, and becomes the name on everyone’s lips. It’s the dream, right? However, going viral is just the beginning. If you want that moment to turn into lasting success, you need a solid PR strategy to back it up. At Orange PR, we work with fast-growing food and drink, health and beauty and lifestyle brands to make sure that viral fame isn’t a flash in the pan — but the start of something bigger. Viral = Visibility, PR = Credibility TikTok is amazing for visibility. It can catapult you into the spotlight with authentic, creative content and spark huge demand. But that attention can be short-lived unless you take steps to build credibility and control your story which is where PR comes in. PR gives brands authority. It takes that social buzz and amplifies it through trusted print, online and broadcast media channels — think national press, consumer magazines, trade publications and podcasts. This kind of coverage reinforces your brand’s legitimacy and builds long-term trust with your audience. The TikTok effect: Fast growth needs strong foundations Viral moments can lead to a sudden influx of interest which is amazing but can also be overwhelming. Journalists may start calling, customers may want more detail, and new audiences will begin exploring your brand in ways you hadn’t planned for. PR helps you stay ahead by crafting the brand’s narrative, ensuring the messaging is clear, consistent, and compelling across all platforms. A PR agency also helps your brand to manage the media interest and keep this momentum up beyond your viral moment. Liaising with journalists, both proactively and reactively to secure positive media coverage, and shape how your brand is being talked about is an integral part of maximising the opportunity of a viral campaign. A solid PR strategy will help to ensure your brand name is being kept in the conversation once the TikTok buzz starts to cool down and ensures that you’re capturing audiences you may be missing on the social media platform. When a brand goes viral on TikTok and catches the attention of buyers, they’ll often do their research — and seeing credible, earned media coverage can be the reassurance they need to feel confident in the brand and make the decision to stock or list it. From moment to movement Let’s say you’re a food and drink brand that’s just gone viral for your signature sauce. Orders are flying in. But what happens next? PR ensures that your product isn’t just a one-hit wonder — it becomes part of a bigger brand story. We’ll help you get features in top-tier titles, share your founder story, pitch for TV and radio, and align you with relevant influencers and thought leaders. Whether you’re in food and drink, health and beauty, lifestyle, or a niche sector, PR turns that viral moment into a movement. Ready to go from viral to valuable? At Orange, we’ve seen first-hand how brands with sudden social fame can benefit from strategic PR. We’re based in Essex and work with lifestyle-led businesses across the UK and globally that want to build brand equity, not just grab headlines. If you’ve recently had a viral moment (or hope to), now’s the perfect time to put a PR plan in place. Let’s make the most of the momentum — and keep it going. Get in touch with our team to see how we can help.

The first few months of 2025 have been a busy start for Orange, and with the arrival of spring, we’re feeling super excited about what’s ahead. March has been packed with lots of brilliant client projects, events, of course, plenty of fresh coverage. House of Amor Founder Lucy Pearce Features On BBC Radio Bristol and BBC News Bristol Orange secured a fantastic interview feature for House of Amor’s founder, Lucy Pearce, on BBC Radio Bristol , plus an online article on BBC News Bristol. Sharing the stories of entrepreneurs is always exciting, but Lucy’s journey is one-of-a-kind. Lucy spoke about her journey from working in a scrapyard to launching House of Amor which has now been endorsed by none other than British Vogue, all whilst navigating motherhood - listen to the full interview here . This was the perfect opportunity to elevate Lucy’s profile and give her the platform to share her personal story. Revealing the person behind your brand and telling your story means you’re able to create real authentic connections with audiences far and wide which is more important than ever nowadays. Essex & Herts Air Ambulance Hosted Its Annual Fundraiser, Strictly Air Ambulance On Saturday 15th March, EHAAT hosted its annual fundraising event, Strictly Air Ambulance, which was a huge success for the charity! We loved being part of the action, helping secure coverage for this iconic fundraising event. Orange spread the news far and wide across Essex and Hertfordshire to ensure the event got the attention it deserved. As well as multiple print and online features in popular local papers, we also secured interview opportunities for the charity’s celebrity ambassador and Strictly Air Ambulance host, Lisa Snowdon, as well as head judge, Phil Meecham and contestant, Andrew Alton-Read, on BBC Radio Essex. Orange Team Sponsors the Local Flavours Exhibition in Norfolk As sponsors, the Orange team had a brilliant day exhibiting at the Local Flavours Exhibition in Norfolk. As self-professed foodies, we were in heaven! Not only did we have the chance to sample some delicious products, but we also had the pleasure of meeting the incredible people behind some of the region's most renowned brands. The Orange team hosted mini PR Power Hour drop-in sessions throughout the day, offering brands valuable insights on how to elevate their presence and ensure they’re shining the brightest. If you missed the event and would like to have a quick chat about your brand’s marketing strategy (no strings attached), please don’t hesitate to get in touch at [email protected].

It’s safe to say that Orange has had a bright and successful start to 2025! We kicked off the year with an award win at the Roxhill Media Awards and have since continued to spotlight our clients. Orange Wins Roxhill Media Award for Best Piece of Food Coverage We couldn’t be more excited to have been shortlisted and invited to the Roxhill Media Awards recognised for achieving the Best Piece of Food Coverage. On January 27th, we squeezed every bit of fun out of the evening as we travelled up to London and enjoyed a fantastic night at a stunning venue. We feel honoured to have taken home the award after securing our foodie client, Fairfields Farm , an episode feature on nationally loved television programme, BBC Countryfile. This coverage successfully captured national media attention while generating buzz across radio and online outlets. Client Spotlight In February, we supported our fantastic client, Fairfields Farm, in bringing a little extra love to the city of Colchester with its Valentine’s Day campaign. The team spread the joy by giving back to the local community, handing out free goodie bags filled with a delicious selection of the brand’s award-winning crisps. It has been an exciting start to the year for Fairfields Farm, with the brand also winning two silver and one gold award at the Farm Shop & Deli Product Awards 2025, as well as being announced as a finalist for the Net Zero award at the East Anglia Clean & Green Awards 2025 later this month! EHAAT’s Feature on BBC Essex We were thrilled to secure our client, Essex & Herts Air Ambulance Trust , two broadcast features on BBC Essex to discuss the charity’s annual fundraiser Strictly Air Ambulance , which took place on Saturday 15th March. Head Judge Phil Meecham, contestant Andrew Alton-Reed and host Lisa Snowdon, each spoke with BBC Essex to share exciting details about the event. It was fantastic to listen to them speak so passionately about the event and highlight how much the money raised from the event will help the charity to continue to protect lives across Essex and Hertfordshire. Team Orange Take a Trip to Istanbul At the end of February, Team Orange was excited to travel to Istanbul to support our client, Esteworld , with influencer marketing. During our visit, we had the opportunity to tour Esteworld’s premium facilities and meet more of the expert team in person. It was a fantastic opportunity to experience the clinic firsthand and discuss the exciting opportunities we have planned this year for Esteworld.

Being shortlisted for Best Piece of Food Coverage at the 2025 Roxhill Media Awards was an exciting moment for the entire team at Orange PR. At Orange, we’re dedicated to delivering fresh, high-impact coverage for our clients, and our work with Fairfields Farm was a perfect example of this commitment. At the end of 2024, we secured an episode feature for the award-winning crisp brand on the nationally renowned television programme, BBC Countryfile. This feature placed Fairfields Farm in the national spotlight for all of the right reasons, amplifying its inspiring brand story and leading to further coverage across national and regional radio, online platforms, and top-tier print media. The coverage did more than just tell a brand story—it cemented Fairfields Farm as a leader in sustainability and crisp manufacturing, and we couldn’t be prouder of the results. The awards night was an incredible celebration of the PR industry, and we were honoured to be in among so many talented agencies. It was an evening full of celebrations and of course, a few glasses of bubbly to toast everyone’s success! Taking home the Best Piece of Food Coverage award was the ultimate highlight. This recognition is a testament to the creativity, strategic thinking and hard work that goes into our projects. From the very beginning of our appointment to manage PR for Fairfields Farm, securing a feature on BBC Countryfile was a key goal for Orange. Through determination and strategic execution, we achieved this milestone within just the first year of working together. Seeing our work recognised on such a prestigious stage reinforced our commitment to delivering standout storytelling and media moments that make a lasting impact for our clients. This win has only fueled our drive to keep pushing boundaries, creating bold campaigns and delivering exceptional results for our clients. We look forward to working with even more incredible brands and continuing to make waves in the industry throughout 2025. A huge thank you to everyone who has supported us along the way—this is just the beginning!

2025 is here, bringing a fresh wave of wellness trends that help us live our best, most vibrant lives! From healthier foods to spiritual wellness, this year’s trends are all about boosting our health, beauty and well-being in bold new ways. The Rise of Healthier Ultra-Processed Foods The trend of healthier ultra-processed foods (UPFs) is making waves in the health and wellness world. As people seek convenient, quick options without compromising on nutrition, brands are stepping up with foods that are both functional and nourishing. These foods are getting a fresh makeover, offering a healthier way to fuel up. Immune Health Takes Centre Stage Have you heard? Immune health is the new “gut health”, and it’s shining bright in 2025. People are eager to explore fresh, innovative ways to boost their immunity, moving beyond the basics to find new approaches. With a growing focus on how to care for the immune system in effective ways, this trend is about changing the way we think about health. A New Wave of Spiritual Wellness in 2025 2025 is the year of spiritual wellness! As people search for something "bigger" and deeper, spiritual wellness is taking centre stage. Moving beyond traditional fitness routines, individuals are now seeking meaningful experiences that nurture their soul. This exciting trend has led to a rise in businesses opening studios focused on spiritual wellness, offering spaces for mindfulness, meditation, energy healing and other transformative practices that foster connection, balance and purpose. People are craving more than just physical well-being; they’re looking for a holistic approach to life that feeds the spirit. This fresh wave of spiritual wellness is opening up exciting new possibilities for growth, with a bright future for personal development and brand-new opportunities. Preventive Health Takes the Lead Preventive health is taking the lead in 2025 as people focus more on longevity and maximising their health span. Instead of waiting for illness to strike, individuals are asking, "How can I live a healthy life for as long as possible?" It’s no longer just about treating diseases, but how to actively prevent them. With new advancements in technology, personalised medicine, and a deeper understanding of genetics, we now have more tools than ever to take charge of our health. This shift is all about thriving, not just surviving. Preventive health is becoming the cornerstone of wellness in 2025, helping people make smarter lifestyle choices that lead to longer, healthier lives. Whether it's through better nutrition, exercise or mental health practices, this trend is redefining how we approach health and well-being. Sleep Maxing for Better Health and Skin in 2025 In 2025, "sleep maxing" is quickly becoming a go-to trend, all about making the most of restful sleep to improve both health and skin. This fresh approach combines sleep hygiene with skincare, using products like nourishing night creams that repair while you sleep. By syncing with your body’s natural circadian rhythm, sleep maxing boosts sleep quality and promotes skin rejuvenation. These powerful creams support overnight regeneration, helping you wake up feeling refreshed and ready to take on the day. It’s a simple way to squeeze more benefits out of your beauty sleep! The Rise of Anti-Blockbuster Fragrance In 2025, the "anti-blockbuster fragrance" trend is taking off, as more people seek unique, personal scents. Fragrance lovers are turning to niche perfumes, choosing exclusive scents that make them stand out. There’s also a rise in perfume dupes, offering affordable alternatives for those looking to mix things up. People are experimenting with new ways to wear fragrance, from layering scents to using hair mists for that extra touch of individuality. The future of perfume might even go digital, with AI helping to create innovative ingredients, Prada is already leading the charge! It’s a fresh, bold approach to scent that lets you express your true self. SPF All Year Round SPF is in the spotlight even more in 2025, sparking lively conversations about whether it should be worn year-round or if it blocks essential vitamin D. The "sun-blush" trend is taking off, as people want that radiant, sun-kissed glow while keeping their skin protected. Supergoop is leading the way, becoming the top brand at Sephora for those wanting to protect their skin while enhancing their beauty. It’s a fresh, simple approach to sun safety that lets you shine bright while staying safe. The New Approach to Anti-Ageing for a Healthier, Timeless Glow In 2025, slow skincare and anti-ageing are evolving into a fresh trend. The focus is shifting from just repairing to preventing, prioritising long-term skin health. With 70% of Gen Z already using anti-ageing skincare, this trend is gaining momentum. It’s all about creating a thoughtful, long-term skincare routine that benefits us for years to come. Combining innovation with timeless skincare rituals, this trend provides a holistic approach to ageing that feels fresh, bright and sustainable. If you need expert PR support for your health and beauty brand, get in touch with us.

As we step into 2025, the world of food and drink is gearing up for some exciting changes. From intuitive cooking to upgrading everyday pantry essentials, here are the top trends set to take over the kitchen in the new year. No-Recipe Recipes: Embracing Intuitive Cooking 2025 is all about embracing the freedom of cooking without a recipe! The rise of cookbooks centered around comfort eating highlights a growing love for food that nourishes the body. Alongside this, single ingredient cookbooks are having their moment, as home cooks fall head over heels for the simplicity of easy, no-fuss recipes. But it doesn’t stop there. Intuitive cooking is taking center stage, with more people trusting their instincts in the kitchen, throwing out the rulebook and getting creative. This trend encourages us to reduce food waste, experiment with flavours and adopt sustainable practices in our cooking. On top of that, we’re seeing a surge in maternal and feminine energy influencing cooking. Whether it’s restaurants or cookbooks, there’s a beautiful shift toward meals that centre on care, comfort and connection, a reminder that food is not just fuel, but a way to nurture ourselves and others. Making Everyday Essentials Extra Special: The Premiumisation of Ambient Foods Who says pantry staples have to be boring? Since the pandemic, there’s been a major shift in how we approach food at home, with premium ambient products bringing a little bit of restaurant magic to our kitchens. Thanks to platforms like TikTok and Instagram, chefs and restaurants are now sharing their signature creations online, making gourmet flavours accessible to all. This trend, often called “bringing Michelin home,” is all about upgrading everyday ingredients to elevate meals and make them feel a little more luxurious. From truffle oil to smoky chilli paste, these premium products are transforming ordinary home-cooked dishes into extraordinary creations. Home cooks everywhere are embracing a touch of luxury in their kitchens, adding excitement and creativity to their meals. Who knew that a simple ingredient could take a dish from average to magnificent? Farming for a Healthier Future As sustainability continues to take the spotlight, regenerative farming is becoming a key focus for those looking to make a positive impact on the environment. This approach to farming goes beyond just sustainability, it’s about restoring soil health, boosting biodiversity and reducing carbon emissions, all while growing food that nourishes the planet. More and more consumers are aligning their food choices with their values, seeking out products that support farming practices that help the earth thrive. This trend is picking up steam as we all become more mindful of our environmental footprint and the role we play in creating a more sustainable future. It’s a win-win for both the planet and the people who care about it, helping to create a healthier, more sustainable food system for everyone. Ready to Cook Up Some Change? The food trends of 2025 are about more than just what’s on our plates—they focus on how we cook, where our food comes from and how we can make a positive impact. Whether it’s creating intuitive, no recipe dishes, upgrading your pantry with premium ingredients or choosing sustainable options, there’s never been a better time to get creative in the kitchen. 2025 is shaping up to be the year of cooking with purpose and flavour.

December was nothing short of amazing for Team Orange! 🎉 We welcomed two exciting new clients while landing some stellar national media coverage for our existing ones. It was a busy, brilliant month for our team, full of wins, and we can’t wait to see what 2025 has in store for us! Introducing our newest client: HARBOUR We are delighted to welcome HARBOUR and its award-winning ATS which helps to streamline the recruitment process for businesses in a variety of industries, including the care sector. HARBOUR has appointed Orange to manage its social media and media relations, helping to increase brand awareness and its online presence. We look forward to crafting scroll-stopping social media content, stand-out press releases and pitches designed to enhance HARBOUR’s visibility and drive meaningful engagement, placing the brand front and centre in the media spotlight and supporting the business’ continued success. Welcoming another new client: Esteworld We are super excited to welcome Esteworld to our roster of health and beauty clients too! Esteworld is a leading provider of plastic and aesthetic surgery services, offering top-tier hair transplantation, dental treatments, plastic surgery and medical aesthetics, backed by the highest medical standards. Orange will be managing Esteworld’s media relations, working to secure high-impact coverage and media opportunities that will elevate brand visibility, highlight the business’ expertise and strengthen its reputation further in the industry. We will also be supporting Esteworld’s influencer marketing strategy, connecting the brand with its ideal influencer and celebrity pairings, showcasing real results and boosting brand visibility across its key audience. We can’t wait to get started! Orange continued to secure first-class coverage Team Orange secured a spot for House of Amor’s Press On Nails in none other than British Vogue’s Best Beauty Products of 2024 - what a way to kick off the new year! This feature is a perfect example of how Orange’s strategic and tailored PR efforts land our clients in some of the most renowned titles in its sector. Orange secured another exciting piece of coverage for House of Amor’s Press On Nails in the December issue of My Weekly magazine, too! The Cranberry Crush Press On Nails were featured in the Party Perfect spread. Fairfields Farm made weekly donations and participated in volunteering at local food kitchens Our award-winning food and drink client, Fairfields Farm, showed incredible support during December to local food kitchens. The team made generous potato donations to four different Essex foodbanks throughout the month and even rolled up their sleeves to volunteer and make a hands-on difference at Sanctus Chelmsford and Colchester Foodbank. We can’t wait to share what’s to come next for Orange in 2025. Stay tuned…

From welcoming an exciting new food and drink client to securing top-tier national coverage, November proved to be a busy yet highly successful month! Introducing Orange’s Newest Client: The Mercury Theatre Cafe Bar We’re excited to share that during November, Orange welcomed its newest client: The Mercury Theatre Café Bar , a warm and inviting café nestled in the heart of Colchester, based right within the iconic Mercury Theatre. We're thrilled to be supporting the Mercury Theatre Cafe Bar with social media marketing, helping to build its reputation and awareness across the city of Colchester. Our team will craft fresh, engaging content to showcase its delicious food and drink menu, along with the cosy atmosphere that makes it so special. Orange Secured Fresh Coverage This month Orange worked hard to secure top-line media coverage for our clients. Our efforts secured Rebecca Brennan-Brown, Founder of Get Wed , a leading wedding planner service, a spot in Stylist magazine, sharing tips including how couples can save money when it comes to wedding planning, what’s not worth the splurge, and how to prioritise essentials over viral Instagram trends. This feature shows how strategic PR can effectively position our clients as trusted experts in their fields, while also elevating founder profiles. We also secured Shield Pest Control national coverage in The Mirror and Express.co.uk, sharing expert tips on recognising signs of pest activity and practical preventative measures to keep unwanted visitors out of your garden sheds this winter. Another piece of standout coverage secured was for House of Amor in Woman’s Own’s Festive Special. House of Amor’s faff-free falsies earned a well-deserved spotlight in the magazine’s Timeless Glamour feature, showcasing its quick and easy press-on lashes as the ultimate go-to for effortless holiday glam this party season. House of Amor Celebrates Major Milestones It’s been an exciting month for House of Amor, and there’s a lot to celebrate! The brand has officially launched its first flagship store in Bristol, marking a huge milestone for the team, especially for founder Lucy Pearce, who began House of Amor from the comfort of her spare room. In addition to the exciting store launch, House of Amor also launched 10 stunning new QuickNail shades , including rich hues like burgundy plum and cherry—perfect for the season. The Mulled Wine quicknails offer a deep, sophisticated look, while the Morning Coffee nails add a perfect touch of seasonal charm. Orange Attended Exciting Events At Orange, we’re all about bringing people together, creating exciting opportunities for individuals to connect with likeminded people. This month, our founder, Megan, hosted another fantastic meetup as part of her Female Leaders Brunch series—a lively and inspiring event where female entrepreneurs and business leaders come together to share stories and support one another. Team Orange also had a fantastic time at the Bread and Jam Christmas Party this month! Orange’s founder, Megan and Senior Account Manager, Amelia, had the opportunity to connect with incredible brands and the talented faces in the industry. As a marketing agency specialising in the Food & Drink sector, this event was particularly exciting for us, offering fresh opportunities to collaborate and grow within the industry.

Here at Orange, we're super excited to announce our new client, Mercury Theatre Café Bar – a warm and inviting café located in the heart of the city of Colchester. Home to the locally beloved Mercury Theatre, customers can enjoy a delicious meal, snack or drink, whether they're attending a theatre show, booking theatre tickets or simply visiting. As a local Essex-based social media marketing agency, we are proud to assist Mercury Theatre in raising awareness of its Café Bar through strategic content creation and planning. Meet Mercury Theatre Cafe BaR Mercury Theatre Café Bar offers an extensive variety of cakes, pastries and light meals, complemented by a selection of teas, including afternoon tea and traditional cream tea, as well as coffees, soft drinks and alcoholic beverages to suit every taste. With its inviting atmosphere, the Mercury Theatre Café Bar is the perfect spot to relax and refuel before or after a theatre show, or to simply catch up with friends in the city. Marketing Services We are thrilled to have been appointed to manage the Mercury Theatre Café Bar’s social media accounts and are committed to creating engaging, scroll-stopping content across its platforms, including Instagram, Facebook and TikTok. We look forward to using our social media expertise to craft posts that connect with the café bar’s audience and showcase exactly what it has to offer. Our goal is to increase the Café Bar’s social media interaction and engagement through unique strategies that will strengthen its reputation and awareness in and around Essex. We are delighted to support the Café Bar with its influencer marketing strategy, helping it achieve its goals by showcasing its offerings to passionate foodie influencers. By inviting influencers to experience and share the Café Bar’s USPs, we aim to amplify its presence, boost social media engagement and enhance its credibility. Orange’s founder, Megan Dorian, expressed her excitement about the new partnership, saying: “We're beyond excited to have the opportunity to support Mercury Theatre Café Bar with its social media and influencer marketing strategies. We are incredibly proud to be working with yet another iconic local business in Colchester and look forward to contributing to the Café Bar’s continued success, showcasing all it has to offer.”