Each year, more and more people are using LinkedIn to create meaningful business networks. LinkedIn can be a powerful tool for both yourself as a professional and your business. This post will give you some tips to make sure LinkedIn and the platform’s features are working hard for your business by increasing both credibility and demand for your brand and connecting with your audience and future employees.
Create your LinkedIn Business Profile
The first stage of using LinkedIn for your brand is to create a business profile. This should be on-brand and contain all the relevant information about your business, including location and contact details.
Once your profile is live, ask your employees to add your page as their employer. This helps to build awareness around your business, as well as create an employee community where your people can share updates and news about where they work. Make sure you link to your LinkedIn profile on other social media platforms and to your website. This can help to drive more engagement to your business profile.
Recruitment
LinkedIn is an effective way to advertise new jobs when you’re recruiting and want the best people to apply. Posting a job listing is free and can generate a lot of interest from ideal candidates as the platform suggests job roles to individuals within their sector or desired career.
The advertisement is also displayed on your business profile, so when professionals come across your page, they can see that you’re recruiting. Being a large networking platform, LinkedIn is also a good way of connecting with the people you think would be a good fit for a position. You can use the messaging feature to reach out to people you’d like to apply for the role you’re advertising.
Use LinkedIn as a marketing tool
LinkedIn is a fantastic platform for advertising your business effectively, both through paid ads and individual free posting. You can use your profile to highlight any key news and events within your business, with links back to your website and other social media platforms.
As the biggest networking platform for businesses worldwide, LinkedIn allows you to easily communicate with other businesses and individuals within your sector. By following and connecting with other businesses you can get alerts for upcoming events and have a LinkedIn feed tailored to your business interests.
Orange can help you squeeze out all the best bits from LinkedIn’s features so that they help your business to grow. We can help with the setup and running of your business LinkedIn profile to make sure your organisation is using the platform as an effective tool for the endless networking opportunities it can provide. We can keep your profile up to date with the latest information regarding your business, creating engaging posts and connecting with employees and like-minded businesses.
Get in touch with us here to find out more.
*images from Duda*
Come and see us...
Orange PR and Marketing
The Nursery
Layer Marney Tower
Roundbush Road
Layer Marney
CO5 9US
Orange PR and Marketing
The Nursery
Layer Marney Tower
Roundbush Road
Layer Marney
CO5 9US
Orange PR and Marketing
The Nursery
Layer Marney Tower
Roundbush Road
Layer Marney
CO5 9US