“Orange did a fantastic job of landing us some online press in huge media publications, exactly to brief”

Alex Gill, Director

About Sweet Hamper Company..

Sweet Hamper Company is a one-stop shop for a wide range of sweet and chocolate hampers, boxes, bouquets, cones, and more, all available on its online store. The sweetie brand provides something special for every taste and occasion, including exclusive themed products, birthday treats, Easter surprises, and Christmas gifts.

Each order is efficiently delivered straight to the recipient's doorstep, with a quick turnaround time, meaning the brand is perfect for those last-minute gifts. Every item is hand-packed at the company’s warehouse in Essex, beautifully presented with tissue paper and a personalised gift card to add a special touch.

The Brief.

Sweet Hamper Company was looking for a proactive and forward-thinking public relations agency to help generate a buzz across the media, enhance SEO, and boost brand awareness, leading to increased sales.

What did Orange do?

Essex-based marketing agency, Orange, devised a strategy for Sweet Hamper Company to raise online presence and awareness in order to generate sales and boost SEO.

Orange’s strategy involved the curation of media updates for popular trending products and events, as well as positioning the brand in front of top national and consumer digital media platforms in the UK and globally. Securing coverage in these high-ranking outlets not only significantly amplifies brand exposure, but also increases the potential of improving SEO rankings.

The Juicy Results.

Orange successfully supported Sweet Hamper Company by securing top-tier media coverage across national and consumer titles. This helped to drive sales and improve the brand’s SEO ranking.

The activities completed by Orange have resulted in significant coverage for Sweet Hamper Company across a range of online and print media sources. In total, there were 11 online pieces featuring the brand, including popular platforms such as Daily Mail, Prima, Heart, and Women’s Health.

Additionally, Orange secured three opportunities for print coverage in national newspapers such as Daily Mail and Daily Express, as well as popular consumer magazine, Woman’s Weekly.

The total coverage achieved has reached an audience of 3.5 million and included 24 brand mentions which is an incredible outcome for Sweet Hamper Company.