“Fairfields Farm Crisps is a fantastic brand with a lot to shout about, but not much time or resource to do any shouting! We engaged Orange PR & Marketing to help us get the column inches and voice that our growth deserves, particularly in trade publications and outlets. They understood our objectives right off the bat and are so diligent and communicative. I wouldn’t hesitate to recommend them to someone who is looking for an enthusiastic and capable team”

Natasha Jones, Commercial Director

About Fairfields Farm.

Fairfields Farm is an award-winning sustainable potato grower operating from its independent family-run farm in Wormingford, Essex. Co-founders Robert and Laura Strathern’s families have been perfecting their potatoes for three generations and decided to launch Fairfields Farm in 2006. Fairfields Farm’s crisp range is 100% vegan-friendly and gluten-free and includes beloved flavours such as Cheese & Onion and Lightly Sea Salted.

The Brief.

Fairfields Farm was looking for a fresh and forward-thinking Essex PR agency to help increase awareness of the brand’s ongoing business expansion while raising the profile of co-founders Robert and Laura Strathern, alongside Commercial Director, Tash Jones, through online and offline local, trade, national, consumer and broadcast coverage.

What did Orange do?

After being hired by the brand as a food PR agency on a retained basis, Orange managed a comprehensive media calendar while designing a PR strategy for Fairfields Farm that helped to position the brand and its team in front of pertinent trade publications to boost media visibility and recognition.

Orange’s strategy included curating multiple press releases detailing Fairfields Farm’s ongoing expansion, including business news and new product releases. Additionally, Orange pitched key members of the Fairfields Farm team to trade, national and consumer titles to offer expert advice and commentary on new and existing trends in the food sector.

The Juicy Results.

Orange successfully supported Fairfields Farm in increasing awareness of the business and securing a multitude of opportunities within top-line trade, broadcast, national, consumer and local media. 

Within the first year of the partnership, Orange’s efforts resulted in 70 pieces of coverage across a range of online, print and broadcast media sources, covering business updates, product news, and expert commentary. Within this coverage, Fairfields Farm was featured in a number of renowned trade publications such as The Grocer and Asian Trader, as well as national publications Daily Express and BBC News, and national television series BBC Countryfile.

The total coverage reached an audience of 3.7 million, an impressive outcome for Fairfields Farm with a total of 177 brand mentions.