“Orange PR have worked with the Food Innovation Cluster to host sessions on the very new topics of influencer management and utilising TikTok as a food and drink brand. Both sessions were electric in energy and engagement, with time for questions and for members to utilise their newly formed skills and techniques. Not only have Orange PR supported with in-person sessions, but they have also been supplying us with expertly-written blog posts that we are launching with our membership plan in the New Year. We are looking forward to working with them again in the future!” 

Charlotte-Louise Beach, Marketing and Events Coordinator 

About Broadland Food Innovation Centre..

Broadland Food Innovation Centre champions the food and drink industry in Norfolk and Suffolk, backing the ambitions of SMEs and entrepreneurs whilst linking organisations seeking opportunities.

Led by partner Broadland District Council, the centre is located on the Food Enterprise Park near Norwich and offers bespoke facilities and specialist support. Businesses can hire test kitchens, tasting rooms and meeting spaces from the centre, designed to support the future of food and drink brands and create a community of food businesses.

The Brief.

Broadland Food Innovation Centre needed a team of social media experts to provide guidance and support to food and drink SMEs looking to learn more about how to utilise the social media platform TikTok, and how to implement influencer marketing into their marketing strategies.

What did Orange do?

As a food and drink PR agency, Orange organised and hosted two in-depth workshops with Broadland Food Innovation Centre; the first one being ‘How to Work with Influencers to Increase Brand Awareness’ and the second ‘How to Embrace TikTok as a Food and Drink Brand’. Both workshops welcomed food and drink brands from across Essex, Suffolk, Norfolk and surrounding areas to learn more about how social media and influencer marketing can positively impact their brands.

Within the TikTok workshop, Orange taught attendees how to use TikTok as an effective marketing tool to help transform their food and drink brands and get seen by potential customers. The workshop covered multiple topics, including how to set up a TikTok account, how to keep up with TikTok trends and how to reach new customers using the platform.

During the influencer workshop, Orange also gave attendees a greater insight into what an influencer is and how influencer partnerships can be an incredibly effective marketing tool for food and drink brands when managed correctly. Orange provided quality advice on what to look out for when finding an influencer that aligns with brand values as well as how to approach and manage influencer collaborations.

The Juicy Results.

By the end of Orange’s TikTok workshop, attendees had a much greater understanding of the TikTok platform and had all successfully set up a TikTok business account for their food and drink brand. The attendees were able to go away with an idea of who they need to be following, how to keep up with the latest trends, and how to create stand-out videos that would get their brands noticed across the food and drink scene.

Likewise, with the influencer workshop, attendees went away with a full understanding of how influencer marketing and partnerships work, including why it can help to increase brand awareness. Each attendee also had the opportunity to research influencers who aligned with their brand and shared a relevant audience, all of whom they can now reach out to for collaborations.

Both workshops were a huge success, benefitting both the Broadland Food Innovation Centre as well as the food and drink brands that attended.