The collagen market is set to reach new heights in 2025, driven by consumer demand for natural beauty solutions, wellness products and ‘beauty-from-within’ supplements. As a result, collagen brands will face unprecedented competition, making PR and strategic marketing essential to stand out. As a health and beauty PR agency, Orange understands first-hand the importance of a strong PR agency for collagen brands aiming to thrive in this rapidly expanding sector. 1. Building Credibility and Trust through Media Exposure In today’s digital world, consumers are overwhelmed with choices. A strong media presence not only boosts brand visibility but also builds credibility as consumers naturally trust products endorsed by established publications or reputable influencers. Seeing a collagen brand featured in top health, beauty or wellness outlets such as The Guardian, Vogue and SheerLuxe or even industry-specific publications instantly enhances trust. Media exposure acts as a third-party endorsement, reassuring potential customers of a brand's legitimacy and quality. With a rise in collagen products available to consumers, those without a media-backed reputation may struggle to gain the same trust level. This is particularly important for collagen products, where consumers are making a health-conscious investment and often seek proof of efficacy and safety. Brands highlighted in trusted media titles stand out, offering peace of mind to discerning customers. 2. The Double Impact: B2C and B2B Benefits PR and marketing are often associated with business-to-consumer (B2C) strategies, but their impact on business-to-business (B2B) is equally vital in the collagen industry. For B2C: Reaching and Retaining Shoppers In the direct-to-consumer (D2C) space, PR campaigns create a memorable brand narrative, appealing to consumers who are increasingly drawn to brands they feel connected to. Through strategic storytelling, collagen brands can convey unique benefits, scientific credibility and product innovations directly to the consumer, who may then feel more confident about purchasing. Compelling stories, customer testimonials and influencer partnerships can be shared across digital platforms, multiplying the reach and encouraging a sense of community and loyalty. For B2B: Attracting Retailers, Stockists and Partners On the B2B front, PR efforts can help secure listings with major retailers, health stores and even wellness clinics, which are increasingly interested in offering collagen-based products to their customers. Retailers often rely on brand recognition and media buzz to determine product demand, so a strong PR presence can be a deciding factor for stocking. Moreover, appearing in trade media titles and B2B industry events can position your brand as a top player, opening doors for partnerships and collaborations. 3. A Competitive Market in 2025: The Need to Stand Out With the collagen industry projected to grow by nearly 10% annually from 2024 through 2030, staying ahead of the curve is crucial. Competitors are continuously innovating, launching new formulations and targeting niche consumer groups (such as vegan collagen). In such a landscape, unique messaging and consistent brand exposure are key. PR and marketing can give your brand a unique voice that speaks to current trends and sets it apart. Through careful audience segmentation, tailored campaigns and real-time response to trends, PR helps you rise above the noise, ensuring consumers choose your product over a competitor’s. 4. The Power of Digital PR: Boosting SEO and Brand Visibility In the digital age, digital PR has become a game-changer for collagen brands seeking to build authority and attract a larger audience. Digital PR focuses on securing online coverage, backlinks and social mentions across digital platforms. These efforts not only enhance brand visibility but also significantly improve search engine rankings – a vital strategy in today’s competitive collagen market. Here’s how Digital PR can elevate your SEO and brand profile: High-Quality Backlinks for SEO Authority Securing coverage in reputable online publications, health and beauty blogs and industry sites generates high-quality backlinks. Search engines, especially Google, view these backlinks as votes of confidence, which boosts your website’s domain authority. For collagen brands, securing backlinks from authoritative health, wellness and beauty sources can signal credibility and help push your site higher in search engine results pages (SERPs).  Digital PR campaigns that target high-domain authority publications can play a key role in enhancing your brand’s online visibility, making it easier for potential customers to find you when they search for terms like "best collagen supplements" or "collagen benefits for skin." Driving Organic Traffic through Online Mentions and Shares In addition to backlink benefits, digital PR often results in social media shares, mentions and influencer collaborations. These online interactions drive organic traffic to your website, allowing you to reach new audiences who are interested in collagen products but may not have previously known about your brand. A well-crafted digital PR campaign can spark conversations around your products, encouraging users to engage, comment and share – signals that search engines reward. For example, if your collagen product is featured in a beauty round-up on a major lifestyle site, it can lead to a surge in traffic and social engagement, giving your website an SEO boost and increasing brand awareness among a broader audience. Keyword-optimized Content for Long-Term Search Value Digital PR also includes creating and promoting content around trending and high-performing keywords. By targeting keywords related to consumer interest – such as “benefits of marine collagen,” “collagen for joint health,” and “2025 collagen trends” – brands can drive long-term ¹https://www.grandviewresearch.com/industry-analysis/collagen-market organic search traffic. Articles, press releases and expert comment or thought leadership pieces created as part of a digital PR strategy serve a dual purpose: they boost visibility in relevant searches and reinforce your brand’s authority on these topics. Working with Orange will ensure that every piece of your brand’s content aligns with SEO goals, enhancing your search rankings and drawing in high-intent visitors over time. Building Brand Trust and Credibility Through Digital PR Lastly, digital PR provides critical social proof. When potential customers see your brand mentioned by trusted media outlets, health experts and well-known influencers, it helps establish legitimacy and trustworthiness. For collagen brands, where consumers often research products before buying, this kind of third-party endorsement is invaluable. Digital PR gives you a presence across various online touchpoints, making it more likely that consumers will recognise and remember your brand. As search algorithms continue to evolve, trust signals such as these are becoming an increasingly important SEO factor. Digital PR efforts can foster a positive brand image and build the kind of credibility that draws consumers to your collagen products, even in a crowded marketplace. The Orange Approach: Empowering Collagen Brands to Thrive At Orange, we understand the unique needs of the collagen industry. From securing influential media coverage to amplifying your voice through digital channels, we deliver tailored PR and marketing strategies that resonate with your audience. Whether you’re reaching consumers directly or forging relationships with industry partners, our team ensures your brand gets noticed. Get in touch with Orange to learn how our PR and marketing expertise can elevate your collagen brand in 2025.

Welcome to Orange. We’re a PR and Marketing agency based in Essex, specialising in Digital PR, media relations , influencer marketing and social media marketing. Here’s a look back at an exciting October filled with standout client moments and key achievements. Fairfields Farm on BBC’s Countryfile As a leading food PR agency, we’re all about delivering results that go beyond expectations. When we began working with Fairfields Farm , a well-loved Essex-based food brand, we aimed to get them featured on BBC’s Countryfile – a flagship show reaching millions every Sunday. In October, we achieved just that! Watching Fairfields Farm showcase their passion and commitment on national television was a proud moment. The feature on Countryfile offered viewers a behind-the-scenes look at the potato farm and crisp factory, revealing the craftsmanship behind each bag of Fairfields Farm Crisps. Our team was thrilled to be on-site, capturing exclusive content to share the excitement and celebrate this milestone across social media. Bringing Fairfields Farm to this incredible platform was a highlight for us as their PR agency – it’s an experience we’ll never forget. VIP Launch of Mabel & Friends Day Retreat We love working with innovative brands, and the launch of Mabel & Friends’ Day Retreat in Hatfield Peverel, Essex, was no exception. In October, we coordinated and attended this exclusive VIP event to celebrate the opening of a luxury doggy day retreat, bringing together influencers, media, family, and friends.  The event gave guests a private tour of the new facility and a chance to experience the premium pet services that Mabel & Friends offers. Our team was on hand to capture event highlights, sharing real-time content across social media to showcase this memorable day. The delightful presence of some adorable pups was a particular highlight for our team, making it a truly unforgettable launch and a perfect example of how influencer marketing can amplify new brands. Media Coverage Highlights As a trusted PR agency, our dedication to media relations helped our clients gain noteworthy coverage in October. From national to regional media outlets, our clients enjoyed features across print, online, and broadcast platforms. Two standout placements this month, in addition to the huge success of Countryfile, included Busty Boob Tape featured in SheerLuxe, and Get Wed founder Rebecca Brennan-Brown sharing wedding etiquette insights with Metro. Seeing our clients in the spotlight reinforces the value of a skilled PR strategy and speaks to our commitment to helping brands gain visibility in competitive spaces. Celebrating Orange’s Second Anniversary! October was a special month, not just for our clients but also for us here at Orange PR and Marketing. We celebrated our second anniversary as an Essex-based PR and marketing agency with a growing national presence. Over the past two years, we’ve had the pleasure of working with inspiring brands and achieving big results across PR, influencer marketing and social media for food and drink, health and beauty and lifestyle brands. As we enter our third year, we’re looking forward to new goals, bigger projects, and making an even greater impact for our clients.

As a former Deputy Editor working in editorial, Amelia has a strong background in journalism and a keen understanding of what makes the media tick. Her transition into PR was fuelled by a deep passion for working with brands and uncovering their unique stories. Since joining the team at Orange, Amelia now feels honoured to be able to share these stories with the world. Away from her desk, Amelia is deep in wedding planning and often finds herself wishing she had hired a wedding planner – where’s Get Wed when you need them?! In her spare time, she enjoys brunching with friends, perfecting her Pilates routine and desperately trying to master the art of tennis.  Favourite part about working at Orange For Amelia, one of the highlights of working at Orange is being part of an extraordinary team. Each project is a collaborative effort where everyone brings their unique ideas and perspectives to the table. It’s not just about achieving impressive results, it’s about doing so alongside a group of inspiring and motivating colleagues who make every day exciting and fulfilling. Amelia’s role as Senior Account Manager As Senior Account Manager, Amelia’s role is all about forging strong connections with clients, diving into their goals and turning their visions into reality. She finds there’s a special kind of thrill in watching a campaign come to life or securing top-notch media coverage, and this feeling never gets old. Fun fact about Amelia? Amelia can speak Italian and balance a drink on her head for an impressive amount of time... Just don't ask her to do both at the same time!

For businesses in the wedding industry, having an effective PR and marketing strategy in place is essential when taking your brand to the next level. Your branding strategy will play a crucial role in influencing the decisions of both suppliers as well as brides and grooms-to-be.  Experts in PR and Marketing for the Wedding Industry At Orange, we are dedicated to delivering exceptional PR and marketing services that surpass our client’s expectations. We have a particular passion for the wedding industry and have worked with a diverse range of both wedding venues and professionals. Our portfolio includes esteemed wedding venues, including The Windmill Chatham Green , Braxted Park and Houchins . We also work with London-based wedding planners Get Wed and have supported wedding accessory designer, Lottie Louise Designs. Our expertise in the wedding sector allows us to elevate our wedding clients’ PR and marketing efforts, ensuring that their brand is front of mind for forthcoming brides and grooms. Why PR and marketing is crucial in the wedding industry PR and marketing can unlock a wealth of opportunities for your wedding business, enhancing brand awareness and helping to build meaningful connections with your audience. Through strategic media relations, you can highlight your brand’s unique value, showcase your expertise and tell your story in a way that resonates with potential clients and journalists working in the wedding field. Through carefully curated press releases and media pitching, your brand message can be amplified, ensuring you stand out in a competitive market. By clearly communicating who you are, what your business represents and the exceptional experience you offer, you can create a compelling narrative that helps clients understand why they should choose you. Services we offer to wedding brands With plenty of experience in the wedding industry, we are committed to delivering exceptional services that will ensure your wedding business stands out from the crowd. Our innovative PR and marketing strategies are tailored to elevate founder profiles, positioning them prominently within your industry. Alongside this, we utilise our bank of journalists working for national, regional and consumer wedding titles to secure impactful media opportunities that enhance brand visibility and credibility. Additionally, our expertise in influencer marketing can connect you with inspiring creators who can drive engagement and create a buzz around your brand. If your wedding business is ready to elevate its presence, please don’t hesitate to reach out to us - contact Orange today!

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From welcoming fabulous new clients to diving into some super exciting meetings, Orange has been on the move all month long. Check out what we got up to below and get the inside scoop on all the action! New clients We’re thrilled to welcome some incredible new beauty and lifestyle clients to our roster this month. Firstly, we're beyond excited to welcome House of Amor, a trailblazing brand in the industry that’s on a mission to bring beauty home. We’re super proud to be a part of the brand’s commitment to helping both beginner and beauty enthusiasts from all backgrounds achieve salon-worthy results from the comfort of their own home, and we can’t wait to get stuck in on showcasing this fantastic brand. In September, Orange was also proudly appointed by Essex County Council as one of five agencies assigned to provide a full PR service for its £6 million framework. As an Essex PR agency, Orange is incredibly grateful to have been selected alongside four other amazing agencies and we’re looking forward to delivering impactful campaigns for the local community. That’s not all! We’re also delighted to introduce Busty Boob Tape, an empowering and inclusive brand focused on providing stylish and supportive solutions for bustier women. Orange will be supporting Busty Boob Tape to reach new heights in fashion and lifestyle media through strategic media relations … watch this space! Content day at The Windmill This month, we made our regular trip to The Windmill to capture some fresh social media content, and as always, it was hard to resist indulging in all the mouthwatering dishes. The Windmill is not just a stunning fine dining restaurant, but also the perfect spot for a luxurious dine-and-stay experience. Road trip to House of Amor’s HQ Following the announcement of our fabulous new client, House of Amor, we were over the moon to be invited to Bristol for a fun-filled onboarding meeting with the amazing team behind the brand. It was an absolutely fantastic day and to top it off, we were treated to some lovely freebies. We cannot wait for what’s next with this incredible brand.  EHAAT X Fairfields Farm Air Ambulance Week We were also thrilled to witness a remarkable collaboration between two of our esteemed clients, Fairfields Farm and Essex & Herts Air Ambulance Trust, to celebrate Air Ambulance Week. Fairfields Farm made a generous impact by offering an exclusive 5% discount code for online shoppers. Even more exciting, they donated an additional 5% of sales during Air Ambulance Week to Air Ambulance UK along with another 5% supporting the vital work of our local heroes, Essex & Herts Air Ambulance Trust. It was wonderful to see our clients come together to support such an important cause. Looking to take your brand to new heights? Contact us

Orange is over the moon to announce that we have been selected as the official PR agency for House of Amor , a leading brand in the beauty industry. We are super excited to use our expertise in beauty media relations to elevate the profile of this fast-growing, inclusive and empowering brand and look forward to helping House of Amor achieve the recognition it truly deserves. Meet House of Amor Founded by Lucy Pearce in 2021, House of Amor began as a spare-room side hustle with the launch of QuickLashes. Driven by passion and dedication, Lucy set out to create a brand that offers practical yet salon-worthy beauty solutions for busy mums like herself, with a mission to empower her customers and help them to ‘bring beauty home’. Since this, with an impressive presence in major beauty retailers such as Superdrug, Debenhams and Justmylook, House of Amor has made a significant impact on the industry. The brand continues to thrive, boasting an extensive product range including hundreds of lash styles, nails and cosmetics. PR Services House of Amor was looking for a beauty PR and marketing agency to amplify its brand presence, showcase its product line in innovative ways and put the name in front of the most influential beauty journalists. Alongside this, Orange will raise Lucy's profile as an entrepreneur, highlighting her inspiring journey from a spare room start-up to a million-pound business. The Orange team is committed to creating a buzz that resonates across the media landscape. Our focus will be on securing prominent product placements for House of Amor while landing top-tier interviews and thought leadership opportunities for Lucy. Our mission is to propel House of Amor into the spotlight, ensuring the brand shines and receives the recognition it deserves. We’re thrilled to be part of this exciting journey and the brand’s extraordinary success. Orange’s founder, Megan, commented on the newest appointment saying, “We are absolutely thrilled to have been chosen to manage House of Amor’s media relations. As both a business owner and a mother myself, I truly resonate with Lucy’s vision and passion. The entire Orange team is committed to delivering exceptional media coverage for House of Amor, and we can't wait to make an impact together. Exciting things are coming…” Looking to elevate your brand? Get in touch with Orange.

Take a look at what Orange got up to in August! We’ve been working on several exciting projects, as well as hosting our very own influencer event. Dive into our highlights below to see what we’ve been up to. We hosted the East Anglia Influencer Club Summer Showcase Event We kicked off August with a bang by hosting our exclusive East Anglia Influencer Club (EAIC) Summer Showcase event. Held at the stunning Layer Marney Tower, the event was a huge success! Welcoming a range of East Anglia’s top brands and influencers set against the backdrop of the tower’s charming barn, the event was designed to spark valuable connections between influencers and brands, enhancing their visibility and boosting awareness. We can’t wait for the next one – watch this space… The Windmill joins Orange’s roster of clients We were thrilled to announce our newest client in August: The Windmill, a fine-dining restaurant based near Chelmsford in Essex. It's safe to say our first visit to this culinary gem was nothing short of exceptional. Orange will be managing The Windmill’s social media, media relations and e-marketing strategy – we’re eagerly looking forward to the exciting journey ahead, and can’t wait to share what we get up to in our efforts to boost brand awareness. Orange launched its 2024 Christmas PR Package We’re delighted to unveil our 2024 Christmas PR package! This year, we’re inviting brands eager to dazzle and make an impact to harness the expertise of our exceptional media relations team and our extensive network of journalist contacts. Brands will be pitched to all the best-loved Christmas gift guides across their respective industries, ensuring they get the boost they need this upcoming festive season. We joined Fairfields Farm on a photoshoot The Orange team had the fantastic opportunity to join Fairfields Farm for a photo shoot, contributing to the creation of the brand’s new packaging imagery. From helping prepare the set to featuring in the shots ourselves (yep, we can now add hand modelling to our repertoire), we loved every moment of collaborating with the team and can’t wait for you to see the brand’s refreshed new look!

We are delighted to announce our exciting new client, Mabel & Friends Day Retreat. With its promise of 5-star day care for your four-legged companions, this doggy retreat is set to impress. Here at Essex PR and Marketing agency Orange, we are excited to be using our social media, influencer marketing and media relations expertise to launch this fantastic business and ensure it achieves the success it deserves. Meet Mabel & Friends Day Retreat Get ready for an exciting grand opening in September 2024. Mabel & Friends Day Retreat is launching its idyllic countryside retreat for dogs, offering top-notch, personable and professional daycare services for your furry friends. Nestled in the tranquil Essex countryside, just north of Chelmsford and conveniently located just off the A12, this retreat is a haven where every dog is treated like family. Mabel & Friends Day Retreat is at the forefront of pet care, offering a diverse range of services to cater to every needs, including professional dog grooming, one-to-one training and veterinary nurse visits to ensure comprehensive care for your furry friends. PR and marketing services Mabel & Friends Day Retreat was looking for an Essex social media and PR agency and appointed Orange to manage the brand’s social media channels, media relations and influencer marketing. Using our expertise and contacts with leading media outlets and local influencers, we will ensure that the Mabel & Friends Day Retreat name is recognised across Essex and beyond. Our approach will involve a strategic media relations plan for print, online and broadcast outlets designed to generate buzz around the launch, ensuring that the brand makes some noise around the launch, and beyond. We are also thrilled to have the opportunity to develop and manage the brand’s social media marketing strategy across Instagram, Facebook and TikTok ahead of its launch. From creating visually appealing posts and share-worthy Reels to creating strategic content that highlights the retreat’s unique offerings, we are dedicated to generating excitement online. Our goal is to ensure that the brand’s voice resonates authentically with its target audience, setting the stage for a successful launch and fostering a loyal online community. Additionally, Orange will lead the brand’s influencer marketing efforts. As we prepare for the highly anticipated launch event, we are focused on making it an unforgettable event and inviting local influencers and journalists to experience the Mabel & Friends Day Retreat treatment for themselves. Orange’s founder, Megan, comments: “As a local team of dog lovers, we are so excited to have been appointed to manage the PR and marketing for the launch of Mabel & Friends Day Retreat. We know the Essex media landscape and influencer network inside and out, perfectly positioning us to help create a huge buzz for the brand. We are excited for the launch in September and can’t wait to see all that Mabel & Friends Day Retreat achieves.” If you are seeking top-tier PR and marketing support to elevate your brand, please don’t hesitate to get in touch with us!