SIX REASONS WHY A BUSINESS NEEDS PR
SIX REASONS WHY A BUSINESS NEEDS PR
Public relations (PR) is defined by the Cambridge dictionary as “The activity of keeping good relationships between organisations and the general public.” It can help a business build strong connections with the people they’d like to become their customers. It helps a business build its reputation and get talked about by the right people, in the right places.
Whether you do your own PR or employ a professional to do it for you, all businesses need to use it to evolve and grow. Here are six reasons why:
1. Brand values
Every business has values that represent what makes it tick, and how and why they do what they do. But there’s little point in having strong values if no one knows about them. PR helps tell people about those values and why they make a particular business worth listening to and buying from.
Good PR helps a business connect with people who share similar values. In time, those values will be what people associate with, when they think of the brand. Building a good reputation by communicating and connecting with the right people is at the heart of PR and a crucial segment of a successful business.
2. PR helps to improve a business’s authority
A business’s reputation is built on what it does well. To be successful, it needs loyal customers who know they can trust the business to do what it says it will. When people trust you, they tell other people about you and why you’re good at what you do.
PR can help a business build its authority and become known as an industry leader in its field. Publishing high-quality articles in the right places helps to improve a business’s reputation as a credible source of information. This helps to set the business apart from competitors and become the go-to in their industry.
3. PR can generate positive media attention
Being talked about positively in the media is a great way for a business to grow. The key is knowing who to talk to so that the right people hear and read what is being said. A full-page interview in a fitness magazine will do very little to spread the word about a new manufacturing firm that specialises in gaming chairs.
Good PR will find the best publications for a business that will put them in front of an audience who will want to know more about them.
An interview on a national television show can take a business to the next level. Hearing someone talk authoritatively about a subject will do more for a brand than paid advertising can. Positive media attention helps to build a business’s authority as an expert in its field.
4. Value for money
Advertising isn’t a cheap way of getting a business seen and talked about. For a new business, it may not be a cost-effective way of building its brand and sharing its story with the world.
Well-placed contributions to discussions online, in publications, or on TV and radio will have far more of an impact on a new business’s growth, than an advert on the side of a bus. This kind of PR helps people get to know a business and the people who are part of it. And once they demonstrate they know their stuff, it’s more likely the right people will want to become customers.
An article or TV interview is likely to reach far more people in the longer term, than an advert. The cost of hiring a PR expert to connect a business with the right opportunities is likely to be far less than an advertising campaign.
5. PR helps to get your business seen online
Businesses grow online by being seen and showing up in search engines. The more your business is talked about in articles, guest posts, testimonials, and interviews, the more likely it is people will want to find out more and visit your website.
A quote from you in a piece from a national news outlet that includes a link to your website will improve your business’s search engine optimisation and website ranking. A good ranking means you show up higher in search engines helping the business generate more leads and ultimately sales.
6. Crisis management
It’s part of life that things go wrong at some point. And when they do, you need to be able to act fast to minimise the damage. Businesses need PR to not only shout about their successes but to also manage things when something goes wrong.
Having a good crisis management plan in place will save valuable time and limit potential damage when things don’t go according to plan. Being able to respond swiftly and appropriately is key.
*images from Duda*
Being shortlisted for Best Piece of Food Coverage at the 2025 Roxhill Media Awards was an exciting moment for the entire team at Orange PR. At Orange, we’re dedicated to delivering fresh, high-impact coverage for our clients, and our work with Fairfields Farm was a perfect example of this commitment. At the end of 2024, we secured an episode feature for the award-winning crisp brand on the nationally renowned television programme, BBC Countryfile. This feature placed Fairfields Farm in the national spotlight for all of the right reasons, amplifying its inspiring brand story and leading to further coverage across national and regional radio, online platforms, and top-tier print media. The coverage did more than just tell a brand story—it cemented Fairfields Farm as a leader in sustainability and crisp manufacturing, and we couldn’t be prouder of the results. The awards night was an incredible celebration of the PR industry, and we were honoured to be in among so many talented agencies. It was an evening full of celebrations and of course, a few glasses of bubbly to toast everyone’s success! Taking home the Best Piece of Food Coverage award was the ultimate highlight. This recognition is a testament to the creativity, strategic thinking and hard work that goes into our projects. From the very beginning of our appointment to manage PR for Fairfields Farm, securing a feature on BBC Countryfile was a key goal for Orange. Through determination and strategic execution, we achieved this milestone within just the first year of working together. Seeing our work recognised on such a prestigious stage reinforced our commitment to delivering standout storytelling and media moments that make a lasting impact for our clients. This win has only fueled our drive to keep pushing boundaries, creating bold campaigns and delivering exceptional results for our clients. We look forward to working with even more incredible brands and continuing to make waves in the industry throughout 2025. A huge thank you to everyone who has supported us along the way—this is just the beginning!
2025 is here, bringing a fresh wave of wellness trends that help us live our best, most vibrant lives! From healthier foods to spiritual wellness, this year’s trends are all about boosting our health, beauty and well-being in bold new ways. The Rise of Healthier Ultra-Processed Foods The trend of healthier ultra-processed foods (UPFs) is making waves in the health and wellness world. As people seek convenient, quick options without compromising on nutrition, brands are stepping up with foods that are both functional and nourishing. These foods are getting a fresh makeover, offering a healthier way to fuel up. Immune Health Takes Centre Stage Have you heard? Immune health is the new “gut health”, and it’s shining bright in 2025. People are eager to explore fresh, innovative ways to boost their immunity, moving beyond the basics to find new approaches. With a growing focus on how to care for the immune system in effective ways, this trend is about changing the way we think about health. A New Wave of Spiritual Wellness in 2025 2025 is the year of spiritual wellness! As people search for something "bigger" and deeper, spiritual wellness is taking centre stage. Moving beyond traditional fitness routines, individuals are now seeking meaningful experiences that nurture their soul. This exciting trend has led to a rise in businesses opening studios focused on spiritual wellness, offering spaces for mindfulness, meditation, energy healing and other transformative practices that foster connection, balance and purpose. People are craving more than just physical well-being; they’re looking for a holistic approach to life that feeds the spirit. This fresh wave of spiritual wellness is opening up exciting new possibilities for growth, with a bright future for personal development and brand-new opportunities. Preventive Health Takes the Lead Preventive health is taking the lead in 2025 as people focus more on longevity and maximising their health span. Instead of waiting for illness to strike, individuals are asking, "How can I live a healthy life for as long as possible?" It’s no longer just about treating diseases, but how to actively prevent them. With new advancements in technology, personalised medicine, and a deeper understanding of genetics, we now have more tools than ever to take charge of our health. This shift is all about thriving, not just surviving. Preventive health is becoming the cornerstone of wellness in 2025, helping people make smarter lifestyle choices that lead to longer, healthier lives. Whether it's through better nutrition, exercise or mental health practices, this trend is redefining how we approach health and well-being. Sleep Maxing for Better Health and Skin in 2025 In 2025, "sleep maxing" is quickly becoming a go-to trend, all about making the most of restful sleep to improve both health and skin. This fresh approach combines sleep hygiene with skincare, using products like nourishing night creams that repair while you sleep. By syncing with your body’s natural circadian rhythm, sleep maxing boosts sleep quality and promotes skin rejuvenation. These powerful creams support overnight regeneration, helping you wake up feeling refreshed and ready to take on the day. It’s a simple way to squeeze more benefits out of your beauty sleep! The Rise of Anti-Blockbuster Fragrance In 2025, the "anti-blockbuster fragrance" trend is taking off, as more people seek unique, personal scents. Fragrance lovers are turning to niche perfumes, choosing exclusive scents that make them stand out. There’s also a rise in perfume dupes, offering affordable alternatives for those looking to mix things up. People are experimenting with new ways to wear fragrance, from layering scents to using hair mists for that extra touch of individuality. The future of perfume might even go digital, with AI helping to create innovative ingredients, Prada is already leading the charge! It’s a fresh, bold approach to scent that lets you express your true self. SPF All Year Round SPF is in the spotlight even more in 2025, sparking lively conversations about whether it should be worn year-round or if it blocks essential vitamin D. The "sun-blush" trend is taking off, as people want that radiant, sun-kissed glow while keeping their skin protected. Supergoop is leading the way, becoming the top brand at Sephora for those wanting to protect their skin while enhancing their beauty. It’s a fresh, simple approach to sun safety that lets you shine bright while staying safe. The New Approach to Anti-Ageing for a Healthier, Timeless Glow In 2025, slow skincare and anti-ageing are evolving into a fresh trend. The focus is shifting from just repairing to preventing, prioritising long-term skin health. With 70% of Gen Z already using anti-ageing skincare, this trend is gaining momentum. It’s all about creating a thoughtful, long-term skincare routine that benefits us for years to come. Combining innovation with timeless skincare rituals, this trend provides a holistic approach to ageing that feels fresh, bright and sustainable. If you need expert PR support for your health and beauty brand, get in touch with us.
As we step into 2025, the world of food and drink is gearing up for some exciting changes. From intuitive cooking to upgrading everyday pantry essentials, here are the top trends set to take over the kitchen in the new year. No-Recipe Recipes: Embracing Intuitive Cooking 2025 is all about embracing the freedom of cooking without a recipe! The rise of cookbooks centered around comfort eating highlights a growing love for food that nourishes the body. Alongside this, single ingredient cookbooks are having their moment, as home cooks fall head over heels for the simplicity of easy, no-fuss recipes. But it doesn’t stop there. Intuitive cooking is taking center stage, with more people trusting their instincts in the kitchen, throwing out the rulebook and getting creative. This trend encourages us to reduce food waste, experiment with flavours and adopt sustainable practices in our cooking. On top of that, we’re seeing a surge in maternal and feminine energy influencing cooking. Whether it’s restaurants or cookbooks, there’s a beautiful shift toward meals that centre on care, comfort and connection, a reminder that food is not just fuel, but a way to nurture ourselves and others. Making Everyday Essentials Extra Special: The Premiumisation of Ambient Foods Who says pantry staples have to be boring? Since the pandemic, there’s been a major shift in how we approach food at home, with premium ambient products bringing a little bit of restaurant magic to our kitchens. Thanks to platforms like TikTok and Instagram, chefs and restaurants are now sharing their signature creations online, making gourmet flavours accessible to all. This trend, often called “bringing Michelin home,” is all about upgrading everyday ingredients to elevate meals and make them feel a little more luxurious. From truffle oil to smoky chilli paste, these premium products are transforming ordinary home-cooked dishes into extraordinary creations. Home cooks everywhere are embracing a touch of luxury in their kitchens, adding excitement and creativity to their meals. Who knew that a simple ingredient could take a dish from average to magnificent? Farming for a Healthier Future As sustainability continues to take the spotlight, regenerative farming is becoming a key focus for those looking to make a positive impact on the environment. This approach to farming goes beyond just sustainability, it’s about restoring soil health, boosting biodiversity and reducing carbon emissions, all while growing food that nourishes the planet. More and more consumers are aligning their food choices with their values, seeking out products that support farming practices that help the earth thrive. This trend is picking up steam as we all become more mindful of our environmental footprint and the role we play in creating a more sustainable future. It’s a win-win for both the planet and the people who care about it, helping to create a healthier, more sustainable food system for everyone. Ready to Cook Up Some Change? The food trends of 2025 are about more than just what’s on our plates—they focus on how we cook, where our food comes from and how we can make a positive impact. Whether it’s creating intuitive, no recipe dishes, upgrading your pantry with premium ingredients or choosing sustainable options, there’s never been a better time to get creative in the kitchen. 2025 is shaping up to be the year of cooking with purpose and flavour.
December was nothing short of amazing for Team Orange! 🎉 We welcomed two exciting new clients while landing some stellar national media coverage for our existing ones. It was a busy, brilliant month for our team, full of wins, and we can’t wait to see what 2025 has in store for us! Introducing our newest client: HARBOUR We are delighted to welcome HARBOUR and its award-winning ATS which helps to streamline the recruitment process for businesses in a variety of industries, including the care sector. HARBOUR has appointed Orange to manage its social media and media relations, helping to increase brand awareness and its online presence. We look forward to crafting scroll-stopping social media content, stand-out press releases and pitches designed to enhance HARBOUR’s visibility and drive meaningful engagement, placing the brand front and centre in the media spotlight and supporting the business’ continued success. Welcoming another new client: Esteworld We are super excited to welcome Esteworld to our roster of health and beauty clients too! Esteworld is a leading provider of plastic and aesthetic surgery services, offering top-tier hair transplantation, dental treatments, plastic surgery and medical aesthetics, backed by the highest medical standards. Orange will be managing Esteworld’s media relations, working to secure high-impact coverage and media opportunities that will elevate brand visibility, highlight the business’ expertise and strengthen its reputation further in the industry. We will also be supporting Esteworld’s influencer marketing strategy, connecting the brand with its ideal influencer and celebrity pairings, showcasing real results and boosting brand visibility across its key audience. We can’t wait to get started! Orange continued to secure first-class coverage Team Orange secured a spot for House of Amor’s Press On Nails in none other than British Vogue’s Best Beauty Products of 2024 - what a way to kick off the new year! This feature is a perfect example of how Orange’s strategic and tailored PR efforts land our clients in some of the most renowned titles in its sector. Orange secured another exciting piece of coverage for House of Amor’s Press On Nails in the December issue of My Weekly magazine, too! The Cranberry Crush Press On Nails were featured in the Party Perfect spread. Fairfields Farm made weekly donations and participated in volunteering at local food kitchens Our award-winning food and drink client, Fairfields Farm, showed incredible support during December to local food kitchens. The team made generous potato donations to four different Essex foodbanks throughout the month and even rolled up their sleeves to volunteer and make a hands-on difference at Sanctus Chelmsford and Colchester Foodbank. We can’t wait to share what’s to come next for Orange in 2025. Stay tuned…
From welcoming an exciting new food and drink client to securing top-tier national coverage, November proved to be a busy yet highly successful month! Introducing Orange’s Newest Client: The Mercury Theatre Cafe Bar We’re excited to share that during November, Orange welcomed its newest client: The Mercury Theatre Café Bar , a warm and inviting café nestled in the heart of Colchester, based right within the iconic Mercury Theatre. We're thrilled to be supporting the Mercury Theatre Cafe Bar with social media marketing, helping to build its reputation and awareness across the city of Colchester. Our team will craft fresh, engaging content to showcase its delicious food and drink menu, along with the cosy atmosphere that makes it so special. Orange Secured Fresh Coverage This month Orange worked hard to secure top-line media coverage for our clients. Our efforts secured Rebecca Brennan-Brown, Founder of Get Wed , a leading wedding planner service, a spot in Stylist magazine, sharing tips including how couples can save money when it comes to wedding planning, what’s not worth the splurge, and how to prioritise essentials over viral Instagram trends. This feature shows how strategic PR can effectively position our clients as trusted experts in their fields, while also elevating founder profiles. We also secured Shield Pest Control national coverage in The Mirror and Express.co.uk, sharing expert tips on recognising signs of pest activity and practical preventative measures to keep unwanted visitors out of your garden sheds this winter. Another piece of standout coverage secured was for House of Amor in Woman’s Own’s Festive Special. House of Amor’s faff-free falsies earned a well-deserved spotlight in the magazine’s Timeless Glamour feature, showcasing its quick and easy press-on lashes as the ultimate go-to for effortless holiday glam this party season. House of Amor Celebrates Major Milestones It’s been an exciting month for House of Amor, and there’s a lot to celebrate! The brand has officially launched its first flagship store in Bristol, marking a huge milestone for the team, especially for founder Lucy Pearce, who began House of Amor from the comfort of her spare room. In addition to the exciting store launch, House of Amor also launched 10 stunning new QuickNail shades , including rich hues like burgundy plum and cherry—perfect for the season. The Mulled Wine quicknails offer a deep, sophisticated look, while the Morning Coffee nails add a perfect touch of seasonal charm. Orange Attended Exciting Events At Orange, we’re all about bringing people together, creating exciting opportunities for individuals to connect with likeminded people. This month, our founder, Megan, hosted another fantastic meetup as part of her Female Leaders Brunch series—a lively and inspiring event where female entrepreneurs and business leaders come together to share stories and support one another. Team Orange also had a fantastic time at the Bread and Jam Christmas Party this month! Orange’s founder, Megan and Senior Account Manager, Amelia, had the opportunity to connect with incredible brands and the talented faces in the industry. As a marketing agency specialising in the Food & Drink sector, this event was particularly exciting for us, offering fresh opportunities to collaborate and grow within the industry.
Here at Orange, we're super excited to announce our new client, Mercury Theatre Café Bar – a warm and inviting café located in the heart of the city of Colchester. Home to the locally beloved Mercury Theatre, customers can enjoy a delicious meal, snack or drink, whether they're attending a theatre show, booking theatre tickets or simply visiting. As a local Essex-based social media marketing agency, we are proud to assist Mercury Theatre in raising awareness of its Café Bar through strategic content creation and planning. Meet Mercury Theatre Cafe BaR Mercury Theatre Café Bar offers an extensive variety of cakes, pastries and light meals, complemented by a selection of teas, including afternoon tea and traditional cream tea, as well as coffees, soft drinks and alcoholic beverages to suit every taste. With its inviting atmosphere, the Mercury Theatre Café Bar is the perfect spot to relax and refuel before or after a theatre show, or to simply catch up with friends in the city. Marketing Services We are thrilled to have been appointed to manage the Mercury Theatre Café Bar’s social media accounts and are committed to creating engaging, scroll-stopping content across its platforms, including Instagram, Facebook and TikTok. We look forward to using our social media expertise to craft posts that connect with the café bar’s audience and showcase exactly what it has to offer. Our goal is to increase the Café Bar’s social media interaction and engagement through unique strategies that will strengthen its reputation and awareness in and around Essex. We are delighted to support the Café Bar with its influencer marketing strategy, helping it achieve its goals by showcasing its offerings to passionate foodie influencers. By inviting influencers to experience and share the Café Bar’s USPs, we aim to amplify its presence, boost social media engagement and enhance its credibility. Orange’s founder, Megan Dorian, expressed her excitement about the new partnership, saying: “We're beyond excited to have the opportunity to support Mercury Theatre Café Bar with its social media and influencer marketing strategies. We are incredibly proud to be working with yet another iconic local business in Colchester and look forward to contributing to the Café Bar’s continued success, showcasing all it has to offer.”
We are delighted to share that Orange has been chosen as one of the five key PR agencies to support Essex County Council’s new communications and marketing framework, valued at over £6 million. This incredible opportunity follows a highly competitive RFP process that launched in April, which we are proud to have successfully completed, highlighting Orange’s reputation for delivering high-quality and impactful campaigns. About Essex County Council The local government authority responsible for providing public services and governance for the non-metropolitan county of Essex, Essex County Council is one of the largest local authorities in the UK, covering a significant geographical area and serving a population of over 1.4 million residents. Committed to creating positive change, the council’s new framework strives to deliver exceptional public services while empowering and supporting the community. Collaboration With Other Agencies As a locally-based agency renowned for strategic communication, Orange looks forward to collaborating with the four other top agencies selected to deliver a comprehensive suite of public relations services. Our efforts will focus on raising awareness, achieving measurable outcomes, and building trust within the Essex community. We will be supporting a variety of council initiatives spanning education, transport, housing, and public health. Orange’s founder, Megan Dorian, shared her thoughts on the announcement saying: “Orange is incredibly proud to support our local Essex County Council with its latest framework. We are eager to promote positive change, enhance awareness of the council’s contributions to the region and celebrate the many benefits these initiatives will bring to our community.”
In a world where quality, design, and inspiration reign supreme, effective PR strategies are the secret ingredient for homes and interiors brands looking to shine. From amplifying brand visibility to driving audience engagement, PR is more than a tool—it’s a catalyst for success. At Orange, we understand the nuances of the homes and interiors industry. We’re passionate about crafting creative and impactful campaigns that make brands stand out. Here’s how PR and marketing can elevate your homes and interiors business and how our tailored services can help you flourish. Why PR is Essential for Homes & Interiors Brands The homes and interiors market is as dynamic as it is competitive. Trends shift rapidly, and staying ahead of the curve is key. That’s where PR comes in. For homes and interiors brands, PR is about more than just publicity—it’s about storytelling, visibility, and connecting with the right audience. By securing standout media coverage , building trust with consumers, and positioning your brand as a thought leader, PR becomes a cornerstone of your marketing strategy. Here are just a few ways PR can transform your homes and interiors brand: Maximising Media Coverage and Visibility From glossy interiors magazines to digital design platforms, media coverage is crucial for homes and interiors brands. Through targeted PR strategies, we help your products or services land in front of the right audiences—whether it’s through pre-launch teasers, exclusive press previews, or glowing product reviews. Building Your Brand’s Reputation PR helps you establish authority within the industry. By positioning your brand as a leader in emerging design trends, sustainability innovations, or expert advice, PR ensures that your voice is heard and trusted. From securing interviews with key journalists to sharing your founder’s story, we create opportunities to elevate your brand’s profile.# Driving Engagement with Captivating Content Consumers are drawn to brands that inspire. Through thoughtful content creation —whether it’s behind-the-scenes stories, home styling tips, or interactive campaigns—we help you captivate your audience and keep them coming back for more. Winning Industry Recognition PR can open doors to prestigious industry awards. Whether it’s securing nominations for “Best New Product” or “Most Innovative Design,” recognition within the homes and interiors sector can significantly boost your credibility and exposure. These accolades aren’t just trophies—they’re trust signals for your audience. Orange: Specialists in PR for Homes & Interiors At Orange, we know the homes and interiors industry inside out. Our fresh, innovative approach to PR is designed to bring your brand’s story to life. We’ve worked with leading brands like Roomes Furniture & Interiors and All Done Design , delivering standout campaigns that drive results. Our PR and Marketing services include: Media Relations : Connecting you with top-tier journalists, publications, and influencers in the homes and interiors space. Digital PR : Enhancing your online presence with engaging campaigns that resonate with your audience. Award Submissions : Identifying the right opportunities to showcase your brand and managing the submission process. Thought Leadership : Positioning your brand as an authority with expert commentary and trend insights. Whether you’re launching a new product, refreshing your brand image, or looking to expand your reach, we’re here to help you succeed. Let’s Elevate Your Homes & Interiors Brand Ready to unlock the power of PR for your homes and interiors business? Let’s chat. At Orange, we’re passionate about helping brands like yours thrive. Get in touch today, and let’s make something extraordinary happen together.
We’re excited to announce that Orange PR & Marketing, a leading Essex PR agency, has successfully secured a major broadcast opportunity for our client, Fairfields Farm. This incredible feature on BBC’s Countryfile —one of the UK’s most-watched programmes—showcases the hard work, dedication, and passion behind this award-winning food brand’s journey from farm to crisp. This is exactly the kind of high-profile, strategic Food PR coverage we specialise in for our clients, helping them achieve outstanding national recognition. How to Get Your Food Brand on TV Landing a prime-time slot on Countryfile is no small feat. With millions of viewers tuning in weekly, the programme is one of the best platforms for British brands to reach a nationwide audience. We know that being featured on Countryfile can transform a brand's profile, and it was a central goal when we began working with Fairfields Farm to manage the brands media relations . We set out to showcase the commitment to high-quality, sustainable food production to align perfectly with Countryfile’s values—and we delivered. On 20 October, C ountryfile aired this unique feature, in which presenter Joe Crowley visited Fairfields Farm during peak harvest season. Co-founders Robert and Laura Strathern, alongside Commercial Director Tash Jones, shared their insights into farming, sustainability, and the journey that transforms the premium potatoes into the delicious crisps loved across the UK. This authentic story captivated viewers and powerfully conveyed the brand’s dedication to British agriculture and food production. The Benefits of Food PR with Orange Since the episode aired, Fairfields Farm has gained even more recognition across a wide range of media platforms—national and regional press, trade publications, online outlets, radio and even further TV opportunities (filming has taken place - watch this space). This additional media coverage has positioned Fairfields Farm as a respected name in the food and drink industry, increasing its visibility and solidifying its reputation as a leader in high-quality, sustainable snacks. Media mentions in outlets such as BBC News and the Daily Express have also helped the brand reach new audiences, showcasing the impact that strategic Food PR and Marketing can have. Securing this level of coverage within just a year of working together underscores Orange’s ability to deliver results. As a Food PR agency and Marketing agency with a passion for the food and drink sector, we specialise in connecting brands with meaningful media opportunities that drive growth. We understand that food brands today are looking to not only boost brand awareness but also to secure coverage that reflects the brand’s values, quality, and authenticity. Through our expertise, we can get your brand into the spotlight, whether it’s on TV, in print, online, or across radio. Maximise Your Brand’s PR Potential with Our Leading Food Marketing Team If you’re a food brand looking to elevate your media presence, Orange PR & Marketing is here to make it happen. We are dedicated to showcasing the stories of exceptional food and drink brands, helping them reach audiences locally, nationally, and across trade sectors. We know what it takes to get your brand noticed with food PR and Marketing and keep it growing. Ready to see your brand featured in national media? Let’s make your vision a reality in 2025. Get in touch to discover how Orange PR & Marketing can take your brand to new heights. Catch the full BBC C ountryfile episode on iPlayer: Countryfile - Autumn Harvest
The collagen market is set to reach new heights in 2025, driven by consumer demand for natural beauty solutions, wellness products and ‘beauty-from-within’ supplements. As a result, collagen brands will face unprecedented competition, making PR and strategic marketing essential to stand out. As a health and beauty PR agency, Orange understands first-hand the importance of a strong PR agency for collagen brands aiming to thrive in this rapidly expanding sector. 1. Building Credibility and Trust through Media Exposure In today’s digital world, consumers are overwhelmed with choices. A strong media presence not only boosts brand visibility but also builds credibility as consumers naturally trust products endorsed by established publications or reputable influencers. Seeing a collagen brand featured in top health, beauty or wellness outlets such as The Guardian, Vogue and SheerLuxe or even industry-specific publications instantly enhances trust. Media exposure acts as a third-party endorsement, reassuring potential customers of a brand's legitimacy and quality. With a rise in collagen products available to consumers, those without a media-backed reputation may struggle to gain the same trust level. This is particularly important for collagen products, where consumers are making a health-conscious investment and often seek proof of efficacy and safety. Brands highlighted in trusted media titles stand out, offering peace of mind to discerning customers. 2. The Double Impact: B2C and B2B Benefits PR and marketing are often associated with business-to-consumer (B2C) strategies, but their impact on business-to-business (B2B) is equally vital in the collagen industry. For B2C: Reaching and Retaining Shoppers In the direct-to-consumer (D2C) space, PR campaigns create a memorable brand narrative, appealing to consumers who are increasingly drawn to brands they feel connected to. Through strategic storytelling, collagen brands can convey unique benefits, scientific credibility and product innovations directly to the consumer, who may then feel more confident about purchasing. Compelling stories, customer testimonials and influencer partnerships can be shared across digital platforms, multiplying the reach and encouraging a sense of community and loyalty. For B2B: Attracting Retailers, Stockists and Partners On the B2B front, PR efforts can help secure listings with major retailers, health stores and even wellness clinics, which are increasingly interested in offering collagen-based products to their customers. Retailers often rely on brand recognition and media buzz to determine product demand, so a strong PR presence can be a deciding factor for stocking. Moreover, appearing in trade media titles and B2B industry events can position your brand as a top player, opening doors for partnerships and collaborations. 3. A Competitive Market in 2025: The Need to Stand Out With the collagen industry projected to grow by nearly 10% annually from 2024 through 2030, staying ahead of the curve is crucial. Competitors are continuously innovating, launching new formulations and targeting niche consumer groups (such as vegan collagen). In such a landscape, unique messaging and consistent brand exposure are key. PR and marketing can give your brand a unique voice that speaks to current trends and sets it apart. Through careful audience segmentation, tailored campaigns and real-time response to trends, PR helps you rise above the noise, ensuring consumers choose your product over a competitor’s. 4. The Power of Digital PR: Boosting SEO and Brand Visibility In the digital age, digital PR has become a game-changer for collagen brands seeking to build authority and attract a larger audience. Digital PR focuses on securing online coverage, backlinks and social mentions across digital platforms. These efforts not only enhance brand visibility but also significantly improve search engine rankings – a vital strategy in today’s competitive collagen market. Here’s how Digital PR can elevate your SEO and brand profile: High-Quality Backlinks for SEO Authority Securing coverage in reputable online publications, health and beauty blogs and industry sites generates high-quality backlinks. Search engines, especially Google, view these backlinks as votes of confidence, which boosts your website’s domain authority. For collagen brands, securing backlinks from authoritative health, wellness and beauty sources can signal credibility and help push your site higher in search engine results pages (SERPs). Digital PR campaigns that target high-domain authority publications can play a key role in enhancing your brand’s online visibility, making it easier for potential customers to find you when they search for terms like "best collagen supplements" or "collagen benefits for skin." Driving Organic Traffic through Online Mentions and Shares In addition to backlink benefits, digital PR often results in social media shares, mentions and influencer collaborations. These online interactions drive organic traffic to your website, allowing you to reach new audiences who are interested in collagen products but may not have previously known about your brand. A well-crafted digital PR campaign can spark conversations around your products, encouraging users to engage, comment and share – signals that search engines reward. For example, if your collagen product is featured in a beauty round-up on a major lifestyle site, it can lead to a surge in traffic and social engagement, giving your website an SEO boost and increasing brand awareness among a broader audience. Keyword-optimized Content for Long-Term Search Value Digital PR also includes creating and promoting content around trending and high-performing keywords. By targeting keywords related to consumer interest – such as “benefits of marine collagen,” “collagen for joint health,” and “2025 collagen trends” – brands can drive long-term ¹https://www.grandviewresearch.com/industry-analysis/collagen-market organic search traffic. Articles, press releases and expert comment or thought leadership pieces created as part of a digital PR strategy serve a dual purpose: they boost visibility in relevant searches and reinforce your brand’s authority on these topics. Working with Orange will ensure that every piece of your brand’s content aligns with SEO goals, enhancing your search rankings and drawing in high-intent visitors over time. Building Brand Trust and Credibility Through Digital PR Lastly, digital PR provides critical social proof. When potential customers see your brand mentioned by trusted media outlets, health experts and well-known influencers, it helps establish legitimacy and trustworthiness. For collagen brands, where consumers often research products before buying, this kind of third-party endorsement is invaluable. Digital PR gives you a presence across various online touchpoints, making it more likely that consumers will recognise and remember your brand. As search algorithms continue to evolve, trust signals such as these are becoming an increasingly important SEO factor. Digital PR efforts can foster a positive brand image and build the kind of credibility that draws consumers to your collagen products, even in a crowded marketplace. The Orange Approach: Empowering Collagen Brands to Thrive At Orange, we understand the unique needs of the collagen industry. From securing influential media coverage to amplifying your voice through digital channels, we deliver tailored PR and marketing strategies that resonate with your audience. Whether you’re reaching consumers directly or forging relationships with industry partners, our team ensures your brand gets noticed. Get in touch with Orange to learn how our PR and marketing expertise can elevate your collagen brand in 2025.
