The collagen market is set to reach new heights in 2025, driven by consumer demand for natural beauty solutions, wellness products and ‘beauty-from-within’ supplements. As a result, collagen brands will face unprecedented competition, making PR and strategic marketing essential to stand out. As a health and beauty PR agency, Orange understands first-hand the importance of a strong PR agency for collagen brands aiming to thrive in this rapidly expanding sector. 1. Building Credibility and Trust through Media Exposure In today’s digital world, consumers are overwhelmed with choices. A strong media presence not only boosts brand visibility but also builds credibility as consumers naturally trust products endorsed by established publications or reputable influencers. Seeing a collagen brand featured in top health, beauty or wellness outlets such as The Guardian, Vogue and SheerLuxe or even industry-specific publications instantly enhances trust. Media exposure acts as a third-party endorsement, reassuring potential customers of a brand's legitimacy and quality. With a rise in collagen products available to consumers, those without a media-backed reputation may struggle to gain the same trust level. This is particularly important for collagen products, where consumers are making a health-conscious investment and often seek proof of efficacy and safety. Brands highlighted in trusted media titles stand out, offering peace of mind to discerning customers. 2. The Double Impact: B2C and B2B Benefits PR and marketing are often associated with business-to-consumer (B2C) strategies, but their impact on business-to-business (B2B) is equally vital in the collagen industry. For B2C: Reaching and Retaining Shoppers In the direct-to-consumer (D2C) space, PR campaigns create a memorable brand narrative, appealing to consumers who are increasingly drawn to brands they feel connected to. Through strategic storytelling, collagen brands can convey unique benefits, scientific credibility and product innovations directly to the consumer, who may then feel more confident about purchasing. Compelling stories, customer testimonials and influencer partnerships can be shared across digital platforms, multiplying the reach and encouraging a sense of community and loyalty. For B2B: Attracting Retailers, Stockists and Partners On the B2B front, PR efforts can help secure listings with major retailers, health stores and even wellness clinics, which are increasingly interested in offering collagen-based products to their customers. Retailers often rely on brand recognition and media buzz to determine product demand, so a strong PR presence can be a deciding factor for stocking. Moreover, appearing in trade media titles and B2B industry events can position your brand as a top player, opening doors for partnerships and collaborations. 3. A Competitive Market in 2025: The Need to Stand Out With the collagen industry projected to grow by nearly 10% annually from 2024 through 2030, staying ahead of the curve is crucial. Competitors are continuously innovating, launching new formulations and targeting niche consumer groups (such as vegan collagen). In such a landscape, unique messaging and consistent brand exposure are key. PR and marketing can give your brand a unique voice that speaks to current trends and sets it apart. Through careful audience segmentation, tailored campaigns and real-time response to trends, PR helps you rise above the noise, ensuring consumers choose your product over a competitor’s. 4. The Power of Digital PR: Boosting SEO and Brand Visibility In the digital age, digital PR has become a game-changer for collagen brands seeking to build authority and attract a larger audience. Digital PR focuses on securing online coverage, backlinks and social mentions across digital platforms. These efforts not only enhance brand visibility but also significantly improve search engine rankings – a vital strategy in today’s competitive collagen market. Here’s how Digital PR can elevate your SEO and brand profile: High-Quality Backlinks for SEO Authority Securing coverage in reputable online publications, health and beauty blogs and industry sites generates high-quality backlinks. Search engines, especially Google, view these backlinks as votes of confidence, which boosts your website’s domain authority. For collagen brands, securing backlinks from authoritative health, wellness and beauty sources can signal credibility and help push your site higher in search engine results pages (SERPs).  Digital PR campaigns that target high-domain authority publications can play a key role in enhancing your brand’s online visibility, making it easier for potential customers to find you when they search for terms like "best collagen supplements" or "collagen benefits for skin." Driving Organic Traffic through Online Mentions and Shares In addition to backlink benefits, digital PR often results in social media shares, mentions and influencer collaborations. These online interactions drive organic traffic to your website, allowing you to reach new audiences who are interested in collagen products but may not have previously known about your brand. A well-crafted digital PR campaign can spark conversations around your products, encouraging users to engage, comment and share – signals that search engines reward. For example, if your collagen product is featured in a beauty round-up on a major lifestyle site, it can lead to a surge in traffic and social engagement, giving your website an SEO boost and increasing brand awareness among a broader audience. Keyword-optimized Content for Long-Term Search Value Digital PR also includes creating and promoting content around trending and high-performing keywords. By targeting keywords related to consumer interest – such as “benefits of marine collagen,” “collagen for joint health,” and “2025 collagen trends” – brands can drive long-term ¹https://www.grandviewresearch.com/industry-analysis/collagen-market organic search traffic. Articles, press releases and expert comment or thought leadership pieces created as part of a digital PR strategy serve a dual purpose: they boost visibility in relevant searches and reinforce your brand’s authority on these topics. Working with Orange will ensure that every piece of your brand’s content aligns with SEO goals, enhancing your search rankings and drawing in high-intent visitors over time. Building Brand Trust and Credibility Through Digital PR Lastly, digital PR provides critical social proof. When potential customers see your brand mentioned by trusted media outlets, health experts and well-known influencers, it helps establish legitimacy and trustworthiness. For collagen brands, where consumers often research products before buying, this kind of third-party endorsement is invaluable. Digital PR gives you a presence across various online touchpoints, making it more likely that consumers will recognise and remember your brand. As search algorithms continue to evolve, trust signals such as these are becoming an increasingly important SEO factor. Digital PR efforts can foster a positive brand image and build the kind of credibility that draws consumers to your collagen products, even in a crowded marketplace. The Orange Approach: Empowering Collagen Brands to Thrive At Orange, we understand the unique needs of the collagen industry. From securing influential media coverage to amplifying your voice through digital channels, we deliver tailored PR and marketing strategies that resonate with your audience. Whether you’re reaching consumers directly or forging relationships with industry partners, our team ensures your brand gets noticed. Get in touch with Orange to learn how our PR and marketing expertise can elevate your collagen brand in 2025.